­­Incorporated in 2008, Vishwas Milk Products Private Limited (VMPPL) is an Amritsar (Punjab) based company promoted by Mr. Sandeep Arora and Mrs. Upasana Arora. The company’s product profile includes milk and value-added products such as milk powder, ghee, paneer and curd. VMPPL procures milk from contractor based out of Amritsar. After processing and packaging, the milk is sold under its brand name‘Milk land’in Punjab, Haryana and Himachal Pradesh.

Vishwas Milk Products Private Limited (­VMPPL) is part of Vishwas Group promoted by MR. Sanjeev Arora and Mrs. Upasana Arora. The group is primarily involved in dairy industry. SUS Agro Foods Private Limited, part of Vishwas group, is a Jammu based company engaged in manufacturing of whole milk powder and whey milk powder and ghee. ­Incorporated in 2008, Vishwas Milk Products Private Limited (VMPPL) is an Amritsar (Punjab) based company promoted by Mr. Sandeep Arora and Mrs. Upasana Arora. The company’s product profile includes milk and value-added products such as milk powder, ghee, paneer and curd. VMPL procures milk from contractor based out of Amritsar. After processing and packaging,the milk is sold under its brand name‘Milk land’in Punjab, Haryana and Himachal Pradesh. Incorporated in 2014, SUS Agro Foods India Private Limited is a Kathua (Jammu) based company engaged in the manufacture of dairy-based product such as ghee, whole milk powder and skimmed milk powder along with curd, paneer and butter. SAFPL is part of Vishwas Group promoted by Mr. Sanjeev Arora and Mrs. Upasana Arora.

­Not Applicable

­Acuité has been requesting for data, information and undertakings from the rated entity for conducting surveillance & review of the rating. However, the issuer/borrower failed to submit such information before the due date.
Acuité believes that information risk is a critical component in such ratings, and non-cooperation by the issuer along with unwillingness to provide information could be a sign of potential deterioration in its overall credit quality.
This rating is, therefore, being flagged as “Issuer not-cooperating”, in line with prevailing SEBI regulations and Acuité’s policies.

­The rating is based on information available from sources other than the issuer/borrower (in the absence of information provided by the issuer/borrower). Acuité endeavoured to gather information about the entity/ industry from the public domain. Therefore, Acuité cautions lenders and investors regarding the use of such information, on which the indicative credit rating is based.

­The rated entity has not shared the latest financial statements despite repeated requests.

­"No information provided by the issuer / available for Acuite to comment upon."

­"No information provided by the issuer / available for Acuite to comment upon."

­Not Applicable

­­­Not Applicable

­­In order to inform the investors about complexity of instruments, Acuité has categorized such instruments in three levels: Simple, Complex and Highly Complex. Acuite’ s categorisation of the instruments across the three categories is based on factors like variability of the returns to the investors, uncertainty in cash flow patterns, number of counterparties and general understanding of the instrument by the market. It has to be understood that complexity is different from credit risk and even an instrument categorized as 'Simple' can carry high levels of risk. For more details, please refer Rating Criteria “Complexity Level Of Financial Instruments” on www.acuite.in.