Longstanding track record of SPL in the real-estate business and strong pipeline of ongoing projects
SPL is part of renowned Chennai-based Shriram group, which came into existence in 1974. The group has presence across various segments of financial services industry, engineering and real estate development. Shriram Properties Limited (SPL), real estate arm of Shriram group, largely operates in residential real estate segment. The company since inception, on consolidated basis, has completed projects with saleable area of 17.90 msf. As on June 2022, company is undertaking residential projects with total saleable area of 33.10 msf. The company successfully got listed on BSE and NSE during December 2021. SPL is one of the leading residential real estate development companies in South India, primarily focusing on the mid-market and affordable housing categories. SPL has a strong brand presence along with development track record which has led to its market leadership in the mid-level residential real estate market in South India particularly in Bangalore. Acuité believes that SPL’s extensive industry experience and leveraging of its brand equity will lead to moderate implementation and demand risk associated with upcoming projects of SRPL over the medium term.
Continuous support from Shriram Properties Limited and presence of unconditional and irrevocable corporate guarantee
SRPL had entered into development management agreement with SPL whereby the project will be relaunched with the brand name of ‘Shriram’. SPL will manage the project development, marketing and sales for an agreed development fee. It will also monitor the construction and development stage and ensures timely execution of the project. Apart from the operational support, SPL has extended an unconditional and irrevocable corporate guarantee coupled with shortfall undertaking for these NCDs issued by SRPL. Besides, the investors to the NCDs benefit from Escrow mechanism for servicing principal, interest, and other NCDs obligations. Acuité believes that the presence of operational and financial support from the SPL is likely to augment the business and financial risk profile of the company.
Favourable location of the project
The project is located in the Jalahalli is a suburb in northern part of Bengaluru area which falls on the one of the greenest areas of Bengaluru. Bangalore city and thus it has good connectivity with major areas of the city. It is also has the Jalahalli metro station, and will have direct connectivity through it with important areas in the city. Acuité believes that Good location and metro connectivity, will attract customers and support salability over the medium term.
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Exposure to project implementation risk
SRPL is developing a residential project in Jalahalli Bengaluru. The construction of the project is started in March, 2021 and they are expected to be completed by March 2026. The total developer saleable area of the aforesaid project is 6.55 lakh square feet with a total project cost of ~Rs.386.77 Cr. It is expected to be funded through NCD of Rs.68 Cr (~17 percent) and promoter contribution 150.00 Cr (~20 percent) and Rs.242.28 Cr (~63 percent) through customer advances. As on June 30, 2022, only ~5% of the construction cost being incurred and received the bookings for 94 flats out of 660. The company has completed the pre-construction steps including all regulatory approvals for commencement of construction. The project being in the nascent stage of construction with excavation completed for and structural works being undertaken. Going forward, ramp-up in the collections through new sales/construction linked payments may be required to meet the envisaged construction timelines. Timely support from the SPL will remain crucial in case the customer advances fall below the envisaged levels to support the construction momentum. Acuité believes that the project is still exposed to construction risk as it is in the nascent stages of development and is exposed to execution, funding and market risks. The completion of the project without any time or cost overrun, incremental bookings and timely receipt of advances remain key sensitivity factors.
Exposed to inherent cyclicality in real estate sector
The real estate sector is marked by volatile prices and a highly fragmented market structure because of the presence of a large number of regional players. In addition, being a cyclical industry, the real estate sector is highly dependent on macro-economic factors, which in turn render the company’s sales vulnerable to any downturn in demand.
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