Product Quantum (Rs. Cr) (SEBI) Quantum (Rs. Cr) (Other FSR) Long Term Rating Short Term Rating Regulated By
Bank Loan Ratings 0.00 60.00 ACUITE BBB- | Stable | Assigned - RBI
Total Outstanding 0.00 60.00 - - -
Total Withdrawn 0.00 0.00 - - -
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
 
Rating Rationale

­Acuite has assigned long-term rating of 'ACUITE BBB-' (read as ACUITE triple B minus) on the Rs. 60.00 Cr. bank facilities of Sukkhi Online Private Limited (SOPL). The outlook is ‘Stable’.

Rationale for rating
The assigned rating reflects the company’s experienced management and established operational track record imitation jewelery segment, improving operating performance, supported by rising demand and adequate liquidity. However, the rating is constrained by intensive working capital operations, moderate financial risk profile and susceptibility of profitability to volatility in input prices in a fragmented and competitive imitation
jewels industry.


About the Company

Sukkhi Online Private Limited (SOPL) is a Mumbai based company, was incorporated in 2016. The company is dealing in fashion imitation jewellery and has inhouse merchandising and designing teams. SOPL sells through online sales partners by its own website and through its offline sales channels. Their products are imitation Jewellery, Silver Jewellery and Accessories. The company sells under brands such as Sukkhi, Scintillare, Pissara etc. The current directors of the company are Mr. Bharat Jatanraj Navlakha, Mr. Hithendra Karadathodi Ramachandran, Mr. Viral Pravin Hingarh, Mr. Rajkumar Premchand Kanojiya, Mr. Rishab Ramesh Siroya, Mr. Salil Bhargava & Mr. Vaibhav Radheshyam Singh.

 
Unsupported Rating
­Not Applicable
 
Analytical Approach

­­Acuite has considered standalone profile of Sukkhi Online Private Limited (SOPL) to arrive at the rating.

 
Key Rating Drivers

Strengths

­­Experienced management and established operational track record
SOPL started operations in 2016 in dealing with fashion imitation jeweLlery and has inhouse merchandising and designing and deals through online sales partners by its own website and through its offline sales channels. The promoter Mr. Bharat Jatanraj Navlakha have a decade of experience in the imitation jeweLlery industry. This has helped the company in maintaining good business over online platforms. The company is an online first brand retailing across al the major e commerce & quick commerce marketplaces like Amazon, Flipkart, Myntra, Nykaa, Ajio, Naaptol, Swiggy, Zepto etc. team believes that the business wilL continue to benefit from experienced management over the medium term.

Improving operating scale and profitability 
The company has shown improving trend in the topline growth over the past three years. The revenue of the company improved and stood at Rs. 189.55 Cr. in FY26 as compared to Rs. 145.72 Cr. in FY25 showing ~30 per cent growth. The growth is on account of increase in demand during September and November FY26 due to better demand forecasting before festive season, early inventory placement and order fulfilment. Further, the company also derived benefit from increasing customer migration from offline to online channels. (~95 per cent of sales is contributed through online platforms). The profitability margins also improved with EBITDA margin at 13.59 per cent in FY26 from 6.74 per cent in FY25. The improvement is mainly on account of decrease in selling expenses, wherein Commission expense reduced substantially – FY25 it was ~Rs. 9.55 Cr and it has come down to ~Rs. 1.32 Cr in FY26, on account of revision in contract terms with online platforms. Further the PAT margin also stood at 9.39 per cent inFY26 as compared to 2.48 per cent in FY25. Further, till July 2026, the company has booked the revenue of ~Rs. 68 Cr with EBITDA at ~Rs. 9.50  and PAT stood at Rs. 6 Cr. Acuite believes that the operating performance of the company is expected to improve steadily on the back of growing demand.


Weaknesses

Moderate financial risk profile 
The company’s financial risk profile remains moderate, marked by a moderate net worth, gearing and low coverage indicators. Tangible net worth increased to Rs. 85.61 Cr. as on March 31, 2026, from Rs.47.58 Cr. as on March 31, 2025, aided by accretion to reserves and capital infusion. The total debt stood at Rs. 74.22 Cr. in FY26 as compared to Rs. 45.23 Cr. in FY25. The total debt comprises of Rs. 9.75 Cr. long-term debt, Rs. 0.13 Cr. of USL, Rs. 53.58 Cr. of short- term debt and Rs. 10.76 Cr. of CPLTD. Gearing improved to 0.87 times as on March 31, 2026, from 0.95 times as on March 31, 2025. Further TOL/TNW improved marginally to 1.27 times as on March 31, 2026, as against 1.75 times as on March 31, 2025. Debt to EBITDA also stood at 2.78 times as on March 31, 2026, as against 4.60 times as on March 31, 2025. Debt protection metrics, however, remained low, with interest coverage ratio (ICR) at 3.14 times in FY2026 from 1.76 times in FY2025 and debt service coverage ratio (DSCR) stood at 1.16 times in FY2026 from 0.56 times in FY2025, primarily on account of high interest costs and elevated reliance on working capital borrowings. Acuite believes, the financial risk profile of the company would remain moderate on the back of the modest net worth and substantial debt obligations in the near terms.

Intensive Working Capital Operations
The working capital operations of the company remained intensive marked by high GCA which stood at 316 days as on as on 31st March 2026 against 289 days as on 31st March 2025. The inventory and debtor days of the company stood at 121 days and 155 days respectively as on 31st March 2026 against 83 days and 177 days respectively as on 31st March 2025. The increase in inventory days can be attributed to the accumulation of inventory which was maintained due to the management's forecast for seasonal demand of the products. On the other hand, the creditor days of the company stood at 61 days as on 31st March 2026 against 80 days as on 31st March 2025. Acuite believes that the company’s working capital operations would remain working capital intensive on the back of higher inventory holding.

­Susceptibility of margins to input cost volatility, demand trends and working capital intensity
The company’s profitability remains susceptible to fluctuations in procurement costs, marketplace expenses and pricing pressures. Its trend-driven product portfolio and frequent SKU launches expose it to inventory obsolescence risk, while the extended credit cycle of marketplace partners results in sizeable debtors and working capital intensity. Sustained margin improvement will depend on effective demand forecasting, inventory management, platform mix and timely collections.

Rating Sensitivities

Potential triggers (individual or collective) for an upward rating action:
  • Significant growth in revenues while maintaining healthy profitability
  • Improvement in working capital management with GCA below 250 days
  • Improvement in financial risk profile with DSCR above 3 times consistently
Potential triggers (individual or collective) for a downward rating action:
  • ­­Significant decline in revenues and profitability margins with EBITDA margins below 6.5 per cent
  • Deterioration in financial risk profile due to unexpected borrowings
  • Further, elongation in working capital cycle exerting pressure on liquidity
Liquidity Position
Adequate

­The liquidity profile of the company is adequate. The company generated a net cash accrual of Rs. 18.55 Cr. as on as on 31st March 2026 against Rs.14.84 Cr. debt repayment obligations in the same period. The NCA are expected to be in the range of ~Rs. 28.58 Cr. to Rs. 39.78 Cr. against the repayment obligation of ~Rs. 10.76 Cr. to Rs. 0.92 Cr. during the year FY27-FY28. The current ratio of the company improved to 1.68 times as on 31st March 2026 against 1.45 times as on 31st March 2025 because of marginal decrease in trade payables. The NCA/TD stood at 0.25 times in FY26 as against 0.09 times in FY25. Further the cash and bank balances stood at Rs. 1.32 Cr. in FY26 as against Rs. 2.28 Cr. in FY25. However, the average bank limit utilization stood high at 92.38 per cent for 6 months ending March 26.
Acuite believes that the company’s liquidity profile remains adequate, supported by healthy accruals and comfortable coverage of debt obligations, though high bank limit utilization will remain a key monitorable.

 
Outlook: Stable
­
 
Other Factors affecting Rating
­None
 

Particulars Unit FY 26 (Actual) FY 25 (Actual)
Operating Income Rs. Cr. 189.55 145.72
PAT Rs. Cr. 17.81 3.61
PAT Margin (%) 9.39 2.48
Total Debt/Tangible Net Worth Times 0.87 0.95
PBDIT/Interest Times 3.14 1.76
Status of non-cooperation with previous CRA (if applicable)
­None
 
Any other information
­None
 
Applicable Criteria
• Default Recognition :- https://www.acuite.in/view-rating-criteria-52.htm
• Manufacturing Entities: https://www.acuite.in/view-rating-criteria-59.htm
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm
Note on complexity levels of the rated instrument
Rating History: Not Applicable
­
 

Lender’s Name ISIN Facilities Listing Status Regulated By Date Of Issuance Coupon Rate Maturity Date Quantum
(Rs. Cr.)
Complexity Level Rating
State Bank of India Not avl. / Not appl. Cash Credit Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 22.00 Simple ACUITE BBB- | Stable | Assigned
Canara Bank Not avl. / Not appl. Cash Credit Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 25.00 Simple ACUITE BBB- | Stable | Assigned
A U Small Finance Bank Not avl. / Not appl. Cash Credit Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 5.00 Simple ACUITE BBB- | Stable | Assigned
Not Applicable Not avl. / Not appl. Proposed Long Term Bank Facility Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 3.42 Simple ACUITE BBB- | Stable | Assigned
SMALL INDUSTRIES DEVELOPMENT BANK OF INDIA Not avl. / Not appl. Term Loan Unlisted RBI 30 Nov 2025 Not avl. / Not appl. 30 Nov 2027 4.58 Simple ACUITE BBB- | Stable | Assigned
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
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