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| Product | Quantum (Rs. Cr) (SEBI) | Quantum (Rs. Cr) (Other FSR) | Long Term Rating | Short Term Rating | Regulated By |
| Bank Loan Ratings | 0.00 | 568.00 | ACUITE A- | Stable | Reaffirmed | - | RBI |
| Bank Loan Ratings | 0.00 | 3.00 | - | ACUITE A2+ | Reaffirmed | RBI |
| Total Outstanding | 0.00 | 571.00 | - | - | - |
| Total Withdrawn | 0.00 | 0.00 | - | - | - |
| Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available. |
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Rating Rationale |
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Acuité has reaffirmed the long-term rating to 'ACUITE A-' (read as ACUITE A minus) and the short-term rating to 'ACUITE A2+' (read as ACUITE A two Plus) on the of Rs. 571.00 Cr. bank facilities of Shri Ram Multicom Private Limited. The outlook remains ‘Stable’. |
| About the Company |
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Incorporated in 1998, Shri Ram Multicom Private Limited (SRMPL) is the flagship company of the Shri Ram Ozone group. SRMPL has developed and set up a budget category hotel named Fairfield Hotel, a brand owned by Marriott at Newtown, Rajarhat, Kolkata. SRMPL has an agreement of 25 years with Marriott for the same. Additionally, SRMPL operates commercial buildings, retail mall/ spaces in Kolkata and Dhanbad and is engaged as a forwarding agent for ACC Limited and Indian Oil Corporation Limited. The company has acquired 100% stake in Sarga Hotels Private Limited in FY24 and is currently operating Westin Hotels, Kolkata under it.
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| About the Group |
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Incorporated in 2004, Sarga Hotel Private Limited (SHPL) operates five-star hotel The Westin Kolkata Rajarhat at New Town, Kolkata. With 304 rooms and 16 suites, it’s the biggest Westin in Eastern India. Post acquisition, SRMPL is operating the hotel. Incorporated in 2005, Shri Ram Residency Private Limited is part of the Shri Ram Ozone group and is engaged in developing of commercial and residential properties in Dhanbad. The company has already completed two projects Ozone Plaza(Commercial) and Blue Diamond (Residential) in the past. Incorporated in 1996, Jalan Inter continental Hotels Private Limited is a Kolkata based company engaged in running a 5 star hotel, “Taj Vivanta”. In November 2018, the company was taken over through competitive bidding from National Company LawTribunal by the Shri Ram Ozone group in SRMPL. Shri Ram Mall Private Limited was incorporated in 2006 engaged into construction of malls. Currently, the company is operating a mall in Dhanbad namely Ozone Galleria. In Dhanbad, this is the only mall, which started operations in FY 2008. The mall has an area of 3.5 lakh square feet and has anchor shops such as Big Bazaar, Pantaloons, Reliance trend, Reliance FP, Reliance digital etc. In addition to this it has a multiplex with 4 screens Currently, the mall has approximately 95 per cent occupancy. Incorporated in 2012, Shri Ram Ozone Retail Private Limited (SRORPL) is a franchisee and an authorized dealer of Tanishq Jewellery (Gems & Jewellery division of Titan Industries Ltd) and is engaged in retailing of gold & platinum Jewellery studded with precious and semi-precious gems, bullions and gold watch studded with precious stones. . The company has showrooms in Kolkata, Ranchi and Dhanbad. Incorporated in 2003, Shri Ram Precisions is a franchisee and an authorized dealer of Tanishq Jewellery (Gems & Jewellery division of Titan Industries Ltd) and is engaged in retailing of gold & platinum Jewellery studded with precious and semi-precious gems, bullions and gold watch studded with precious stones. The company has 2 showrooms in Dhanbad. Incorporated in 2010, Ozone Logistics Private Limited is part of the Shri Ram Ozone group and is engaged in wholesale trading of TMT and other iron and steel items. The company is the sole distributor of Electrosteel Steels Limited and Jindal Steel and Power Limited in Jharkhand and West Bengal. The company has a total of 4 warehouses across all the locations. |
| Unsupported Rating |
| Not Applicable |
| Analytical Approach |
| Extent of Consolidation |
| •Full Consolidation |
| Rationale for Consolidation or Parent / Group / Govt. Support |
| Acuité has combined and consolidated the financial and business risk profiles of Shri Ram Multicom Private Limited with its subsidiaries, Shri Ram Mall Private Limited, Shri Ram Residency Private Limited, Shri Ram Ozone Retail Private Limited, Shri Ram Precision, Ozone Logistics Private Limited, Jalan Inter Continental Hotels Private Limited, Shri Ram Precisions and Sarga Hotel Private Limited and others (Refer Annexure 2). This is on account of common promoters, holding-subsidiary relationship, fungibility of cash flows and corporate guarantee provided by Shri Ram Multicom Private Limited to certain subsidiaries and other inter corporate guarantees. The group is herein referred to as the Shri Ram Ozone group.
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| Key Rating Drivers |
| Strengths |
| Long track record of operations and experienced management
The group enjoys an established presence in its core markets of West Bengal and Jharkhand, enabling consistent customer traction across its hospitality, mall, dealership of jewellery, distribution of TMT bars and real estate/commercial estate businesses. Diversified business with major contribution from distribution of TMT bars The group’s major revenue stream continues to originate from the distribution of TMT bars manufactured by Electrosteel Steels Limited and Jindal Steel and Power Limited. This trading business is undertaken through Ozone Logistics Private Limited, contributed nearly 55% of the group’s total revenues in FY25. In addition, the group generates healthy revenues from its jewellery division, operating Tanishq, Mia and Caratlane showrooms across Kolkata, Ranchi and Dhanbad basis 10MFY26. |
| Weaknesses |
| Intense competition and inherent cyclical nature of the steel industry
The downstream steel industry remains heavily fragmented and unorganised. The company is exposed to intense competitive pressures from large number of organised and unorganised players along with its exposure to inherent cyclical nature of the steel industry. Additionally, prices of raw materials and products are highly volatile in nature. Ongoing capex plans of the group To expand the business profile of the group, it is currently undertaking 4 projects– mall construction in Shri Ram Multicom Private Limited (SRMPL) by the name of Platinum Mall , mall development in Patna in JV with PS Srijan Group under Bailey Properties Private Limited (BPPL) by the name of Baileys Square, a hotel development in Shri Ram Multicom Private Limited by the name of Ozone High Street (under Taj brand) and acquisition of 6 floor of Westin hotel which was not a part of NCLT acquisition in Sarga Hotel Private Limited. The cumulative project cost is expected to be around Rs.500 Cr. to be funded by debt and internal accruals (not inclusive of mall development cost under BPPL which will be reflected in investments of ~Rs.100 Cr.). The expected timeline of completion of the projects- hotel development under SRMPL and mall development under Bailey Properties Private Limited – is by end of October 2026 (FY2027). However, since the group undertakes project developments on an ongoing basis, timely completion of the projects as well as addition of new projects which may affect the group's financial risk profile, will remain a key monitorable. |
| ESG Factors Relevant for Rating |
| Environment: This industry has lower environmental risk. key material issues such as green supply chain and green products can influence environmental scores. Additionally, GHG emissions, energy efficiency, environmental management, waste management and green products are significant environmental issues in the wholesale trade industry. Social: The industry is primarily exposed to social issues such as, community support & development, employee safety, employment quality, product quality and human rights. Additionally, key material issues such as product responsibility, product safety, responsible procurement and employee development have a significant impact on the social scores for this industry. Governance: Corporate governance is a key risk for this industry. This industry is exposed to key issues such as anti-competitive behaviour, business ethics, management compensation, board independence and corrupt practices. Moreover, board diversity & compensation, audit committee functioning, anti-takeover mechanism, financial audit & control and shareholders’ rights are the key material issues for this industry. |
Rating Sensitivities
| Potential triggers (individual or collective) for an upward rating action: |
| Timely execution and stabilization of large debt funded capex plans of the group DSCR more than 2 times Debt/EBITDA below 3 times |
| Potential triggers (individual or collective) for a downward rating action: |
| Weak hotel occupancy/ARR <75% due to market downturn DSCR remains <1.0x Debt to equity more than 2 times |
| Liquidity Position |
| Adequate |
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The group’s liquidity remains adequate marked by sufficient net cash accruals of Rs. 108.44 Cr. as on March 31, 2025, as against Rs. 57.56 Cr. long term debt obligations over the same period. The current ratio of the group stood moderate at 2.16 times in FY2025. The cash and bank balance stood at Rs.174.55 Cr. for FY2025 as against Rs.89.27 Cr. in FY24. The fund-based limit utilization (consolidated) stood at 45.20% over the fifteen months ended Jan 2026. The group maintains DSRA of Rs.15 Cr. equivalent to 1.5 months of debt servicing obligations. Acuite believes that the liquidity of the group is likely to remain adequate over the medium term on account of comfortable cash accruals against debt repayments, surplus bank balances along with DSRA maintenance, financial flexibility of promoters, moderate current ratio, moderate bank limit utilization and debt funded capex plans over the medium term.
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| Outlook: Stable |
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| Other Factors affecting Rating |
| None |
| Particulars | Unit | FY 25 (Actual) | FY 24 (Actual) |
| Operating Income | Rs. Cr. | 1609.13 | 1691.90 |
| PAT | Rs. Cr. | 53.14 | 105.66 |
| PAT Margin | (%) | 3.30 | 6.24 |
| Total Debt/Tangible Net Worth | Times | 1.36 | 1.15 |
| PBDIT/Interest | Times | 2.91 | 3.13 |
| Status of non-cooperation with previous CRA (if applicable) |
| Not Applicable |
| Any Other Information |
| None |
| Applicable Criteria |
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• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm • Consolidation Of Companies: https://www.acuite.in/view-rating-criteria-60.htm • Default Recognition: https://www.acuite.in/view-rating-criteria-52.htm • Service Sector: https://www.acuite.in/view-rating-criteria-50.htm • Trading Entities: https://www.acuite.in/view-rating-criteria-61.htm • Lease Rental Discounting : https://www.acuite.in/view-rating-criteria-106.htm |
| Note on complexity levels of the rated instrument |
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| Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available. |
*Annexure 2 - List of Entities (applicable for Consolidation or Parent / Group / Govt. Support) | ||||||||||||||||||||||||||||||||||||||||||
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Contacts |
List of instruments and names of regulators of the instruments |
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