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| Product | Quantum (Rs. Cr) | Long Term Rating | Short Term Rating |
| Bank Loan Ratings | 5.66 | ACUITE BBB | Stable | Assigned | - |
| Bank Loan Ratings | 28.00 | ACUITE BBB | Stable | Reaffirmed | - |
| Bank Loan Ratings | 17.00 | - | ACUITE A3+ | Reaffirmed |
| Total Outstanding Quantum (Rs. Cr) | 50.66 | - | - |
| Rating Rationale |
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Acuité has reaffirmed the long-term rating of Acuité BBB (read as Acuité Triple B) for bank facilities of Rs. 28.00 crore, and the short-term rating of Acuité A3+ (read as Acuité A Three Plus) for bank facilities of Rs. 17.00 crore, and assigned the long-term rating of Acuité BBB (read as Acuité Triple B) for bank facilities of Rs. 5.66 crore of SHERA METAL PRIVATE LIMITED . The outlook is 'stable'.
Rating Rationale Acuité has taken into account the established track record of operations, sustained business risk profile, reputed and diversified customer portfolio and moderate financial risk profile of the company. Shera Group’s scale of operations continue to be at comfortable levels with total operating income of Rs 696.39 crore registered in FY 23. However, the operating margins of the group have declined and stood at 4.67 per cent in FY2023. The Overall financial risk profile remained moderate with moderate improvement in gearing levels while at the same time registering marginal improvement in the debt coverage indicators. |
| About Company |
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Jaipur based Shera Metal Private Limited (SEPL) was initially incorporated in the name of Keshav Infra Power Private Limited in May 2011. Subsequently, Mr. Naseem Sheikh along with the group concern, SEPL took over majority shareholding and the name of the company was changed to its current name. The company is engaged in the manufacturing of copper bus bar, tin plated copper bus bar, PCC poles, brass rod & wires and paper covered copper strips.
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| About the Group |
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Shera group (SG) was formed with the establishment of a proprietorship firm, Shera Metals & Engineers in the year 2003 by Mr. Naseem Sheikh. Shera Energy Limited (SEL) has three subsidiaries; Shera Metal Private Limited (SMPL), Rajputana Industries Private Limited (RIPL) and Shera Infrapower Private Limited (SIPL). SMPL is engaged in manufacturing of copper bus bar, tin plated copper bus bar, PCC poles, brass rod & wires and paper covered copper strips, while RIPL was incorporated with a view to secure a backward integration of its product lines manufactured by SEL & SMPL through manufacturing of mother tubes of brass (copper and zinc mix) tube, copper nickel (copper nickel mix) tube, and brass rod & section (copper and zinc). SG caters to intermediate product requirements of various industries such as transformers, electric and electronic goods, refinery, construction, capital goods industry, sugar plants, automobile and aviation, to name a few.
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Analytical Approach
| Extent of Consolidation |
| •Full Consolidation |
| Rationale for Consolidation or Parent / Group / Govt. Support |
| Acuité has considered the consolidated business and financial risk profiles of Shera Energy Limited (SEL), Shera Metal Private Limited (SMPL), Rajputana Industries Private Limited (RIPL) and Shera Infrapower Private Limited to arrive at this rating. The consolidation is on account of common management, presence in the same line of business and significant business and financial synergies between the entities. The group is herein referred to as “Shera Group (SG)”. |
Key Rating Drivers
| Strengths |
| Experienced management and an established track record of operations
The group is a producer of copper and aluminium winding wires along with other products like bus bars of copper, aluminium, and brass, copper, copper alloys, and cupronickel casted, extruded, and drawn products, viz. billets and ingots, mother shells, tubes and pipes, rods, profiles, and sections. The promoters and directors of the group have over a decade of experience in the aforementioned industry. SG caters to the demands of various industries, such as LPG valve manufacturing, automobiles, forging, marine, power generation, and the electrical industry, to name a few, through its diversified product portfolio. Improvement in Operating Performance The operating income of the group stood at Rs. 696.39 crore in FY 23 as against Rs. 523.82 crore in FY 22. The revenue for the group has improved, with a CAGR of 33%. The rise in revenue is due to the increase in sales in the exports division of the company. The operating revenue of the company has been increasing, and to meet the same, the company is working to enhance its utilisation. The installation capacity for all three companies is 35,000 MT per year. The actual production is 60%–65%, and the company is planning to enhance it by another 10%–15% in this financial year. |
| Weaknesses |
| Decline in operating margins
The operating income of the company is increasing, but the operating margins have declined to 4.67% in FY 23 as compared to 5.33% in FY 22. The company deals in multiple products; hence, the margins on each of them are different. The decline in margins is due to the sale of these products in FY 23. Competitive industry and susceptibility to raw material prices Copper and aluminium are highly competitive industries characterised by low entry barriers, which results in intense competition from the large number of organised and unorganised players present in the downstream segment providing similar products and services. Hence, the bargaining power of the company remains low due to the competitive nature of the industry. However, the risk is mitigated to an extent on account of the established track record of operations. Further, SG’s revenue and profitability are susceptible to volatility in copper and aluminium prices. |
| Rating Sensitivities |
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| Material Covenants |
| None |
| Liquidity Position |
| Adequate |
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The liquidity of the group is adequate on account of adequate cash accruals for maturing debt service obligations over the same period. Cash accruals, however, provide a limited liquidity buffer to support incremental working capital operations, and hence, utilisation of working capital limits is high. Further, the group had Rs. 3.47 crore of unencumbered cash and bank balances as of March 31, 2023. Furthermore, the group has Rs. 10.10 crore of fixed deposits held as margin money, lending adequate financial flexibility. The company has got sanction limits from the Bank of Maharashtra for a CC limit of Rs 24 crore and a letter of credit limit of Rs 28 crore to provide cushion to its liquidity position.
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| Outlook: |
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Acuité believes that SG will maintain a ‘Stable’ outlook and will continue to derive benefits over the medium term due to its extensive experience as a promoter. The outlook may be revised to ‘Positive’, if the group demonstrates substantial and sustained growth in its margins from the current levels while maintaining its capital structure. Conversely, the outlook may be revised to ‘Negative’ if the group generates lower-than-anticipated cash accruals, most likely as a result of a sharp decline in operating margins or a deterioration in working capital leading to a higher reliance on external borrowings, thereby impacting its financial risk profile, particularly its liquidity.
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| Other Factors affecting Rating |
| None |
| Particulars | Unit | FY 23 (Actual) | FY 22 (Actual) |
| Operating Income | Rs. Cr. | 696.39 | 523.82 |
| PAT | Rs. Cr. | 9.11 | 6.62 |
| PAT Margin | (%) | 1.31 | 1.26 |
| Total Debt/Tangible Net Worth | Times | 0.83 | 1.11 |
| PBDIT/Interest | Times | 2.07 | 2.02 |
| Status of non-cooperation with previous CRA (if applicable) |
| None |
| Any Other Information |
| None |
| Applicable Criteria |
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• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm • Consolidation Of Companies: https://www.acuite.in/view-rating-criteria-60.htm • Default Recognition: https://www.acuite.in/view-rating-criteria-52.htm • Manufacturing Entities: https://www.acuite.in/view-rating-criteria-59.htm |
| Note on Complexity Levels of the Rated Instrument |
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In order to inform the investors about complexity of instruments, Acuité has categorized such instruments in three levels: Simple, Complex and Highly Complex. Acuite’ s categorisauon of the instruments across the three categories is based on factors like variability of the returns to the investors, uncertainty in cash ?ow panerns, number of counterparues and general understanding of the instrument by the market. It has to be understood that complexity is different from credit risk and even an instrument categorized as 'Simple' can carry high levels of risk. For more details, please refer Raung Criteria “Complexity Level Of Financial Instruments” on www.acuite.in.
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