Extensive experience of the promoters
The promoters of SFL have an experience of more than three decades in the distribution industry. This business of trading and distribution was started by Mr Rajiv Agarwal in 1993 through a sole proprietorship firm engaged as a distributor of Hindustan Unilever (HUL) products in North Maharashtra. Further, from 2009, the business was expanded by Mr Raman Agarwal (second generation) who onboarded new brands such as Godrej, P&G, etc. to the portfolio. Therefore, the experience of the promoters has helped SFL to establish its presence PAN India.
Exclusive distribution agreement and established relationship with reputed brands
SFL acts as the sole distributor of Unilever Asia in India which provides a competitive edge against other players. Further, SFL also has tie ups with various reputed domestic manufacturers such as HUL, P&G, Godrej, Colgate, Reckitt Benckiser, etc. Nearly 40% of the procurement is through imports and ~70 - 80 % of the supply is in domestic markets. Further, on the supply side the company has long term agreements of 5-10 years with these brands which gives a healthy visibility on uninterrupted supplies. Going forward, the company plans to further diversify their portfolio through addition of new brands.
Growing scale of operations
The revenue of the company has grown at a strong pace to Rs. 962.79 Cr. in FY2025 (Prov.) from Rs. 431.78 Cr. in FY2024 and Rs. 252.42 Cr. in FY2023. This is mainly attributable to increasing sales volume and onboarding of new brands. The company derives majority of its revenue from the sale of ‘Unilever’ products. Moreover, the EBITDA margin though moderated in FY2025 (Prov.) at 4.33 percent as against 6.74 percent in FY2024 (6.82 percent in FY2023) continues to remain healthy considering trading nature of business. This moderation in FY2025 was mainly due to increase in rental costs of four new warehouses and rise in dollar rates which impacted the landed cost of products. However, the company has now implemented strategies and negotiated terms with its suppliers which is expected to safeguard its margins in the range of 5-6% going forward.
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Average Financial Risk Profile
The financial risk profile of SFL is average with low networth, high gearing and average debt protection metrics. While the networth of the company grew from Rs. 37.24 Cr. as March 31, 2024 to Rs. 55.19 Cr. as on March 31, 2025 (Prov.) owing to profit accretion, the increasing working capital requirements keeps the gearing high at 4.27 times on March 31, 2025 (Prov.) (3.69 times on March 31, 2024). Further, the increase in the debt levels has also led to deterioration in the Debt-EBITDA which stood at 5.56 times on March 31, 2025 (Prov.) as against 4.63 times on March 31, 2024. Moreover, the company is planning a purchase a new office in FY2026 at total cost is ~Rs. 42.00 Cr. to be funded through long term debt of ~Rs. 34.00 Cr. and internal accruals of ~Rs. 8.00 Cr. Also, considering the growing scale of operations, the company proposes to enhance its working capital limits by ~Rs 50 Cr. in the near term.
Therefore, the financial risk profile of SFL is expected to remain on similar levels in the medium term.
Moderately intensive working capital operations
The operations of SFL are moderately working capital intensive, as evident from gross current assets (GCA) of 107 days on March 31, 2025 (Prov.) as against 153 days on March 31, 2024. The GCA days are mainly driven by reduced but high inventory days which stood at 74 days as on March 31, 2025(Prov.) (122 days as on March 31, 2024) as the company is required to maintain adequate stock of inventory. The company provides an average credit period of 30 days to its customers. On the other hand, majority of the purchases are done on an advance basis which leads to high reliance on working capital limits to make payments to the suppliers. Therefore, the average bank limit utilization stood high at 98.83 percent for the last eight months ended May 2025.
Inherent limitations of trading & distribution business and forex exposure risk
The trading & distribution of FMCG products are significantly dependent on market and consumer behaviour, supply chain dynamics, reputation of the brands, changes in any trade policies, etc. Any downside on these parameters may affect the performance the company. Further, while imports are higher than the exports, SFL does not have any hedging policy in place. Therefore, any unforeseen fluctuations in forex can impact the profitability of the company. However, to mitigate this risk, SFL has incorporated a currency adjustment clause into its purchase agreements.
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