* The issuer did not co-operate; based on best available information.
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
Rating Rationale
Acuité has downgraded its long-term rating to 'ACUITE D' (read as ACUITE D) from ‘ACUITE B-’ (read as ACUITE B Minus) on the Rs.14.00 Cr. bank facilities of Paramount Content Syndicators Private Limited.
Acuité has also downgraded its long term rating of ‘ACUITE C' (read as ACUITE C) and 'ACUITE B-' (read as ACUITE B Minus) on Rs.0.50 Cr. bank facilities of Paramount Content Syndicators Private Limited.
The rating continues to be flagged as “Issuer Not-Cooperating” and is based on the best available information.
Rationale of Rating Downgrade:
The rating downgrade is on account of the entity being classified as a Suit Filed Account as of March 2026.
About the Company
Paramount Content Syndicators Private Limited, incorporated in 2013, is a Mumbai-based content aggregation company. Promoted by Ms. Chitra Deshmukh and Mr. Mukesh Bhatt, the company sources content from producers and content owners and sells the same to large media companies or channel broadcasters, mainly regional channels.
Unsupported Rating
Not Applicable
Non-cooperation by the issuer/borrower:
Acuité has been requesting for data, information and undertakings from the rated entity for conducting surveillance & review of the rating. However, the issuer/borrower failed to submit such information before the due date.
Acuité believes that information risk is a critical component in such ratings, and non-cooperation by the issuer along with unwillingness to provide information could be a sign of potential deterioration in its overall credit quality.
This rating is, therefore, being flagged as “Issuer not-cooperating”, in line with prevailing SEBI regulations and Acuité’s policies.
Limitation regarding information availability
Rating Sensitivity
Potential triggers (individual or collective) for an upward rating action:
No information provided by the issuer / available for Acuite to comment upon
Potential triggers (individual or collective) for a downward rating action:
No information provided by the issuer / available for Acuite to comment upon
Liquidity Position
No information provided by the issuer / available for Acuite to comment upon
ACUITE B-
(Downgraded & Issuer not co-operating* from ACUITE B)
Proposed Long Term Bank Facility
Long Term
0.50
ACUITE B-
(Downgraded & Issuer not co-operating* from ACUITE B)
26 Sep 2023
Dropline Overdraft
Long Term
14.00
ACUITE B
(Reaffirmed & Issuer not co-operating*)
Proposed Long Term Bank Facility
Long Term
0.50
ACUITE B
(Reaffirmed & Issuer not co-operating*)
* The issuer did not co-operate; based on best available information.
Lender’s Name
ISIN
Facilities
Listing Status
Regulated By
Date Of Issuance
Coupon Rate
Maturity Date
Quantum (Rs. Cr.)
Complexity Level
Rating
Punjab National Bank
Not avl. / Not appl.
Dropline Overdraft
Unlisted
RBI
Not avl. / Not appl.
Not avl. / Not appl.
Not avl. / Not appl.
14.00
Simple
ACUITE D | Downgraded | Issuer not co-operating* ( from ACUITE B- )
Not Applicable
Not avl. / Not appl.
Proposed Long Term Bank Facility
Unlisted
RBI
Not avl. / Not appl.
Not avl. / Not appl.
Not avl. / Not appl.
0.50
Simple
ACUITE C | Downgraded | Issuer not co-operating* ( from ACUITE B- )
* The issuer did not co-operate; based on best available information.
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
