Experienced management established marketing channel and diversified product profile
The operations of OIL are led by Mr. Navin Pansari, who possesses more than three decades of experience in the distribution of electronic peripherals and apparels, among others. OIL sells a diversified range of products which includes FMCG, baby care, electronic appliances among others of reputed companies like Panasonic Appliances India Company Limited, Kent RO Systems Limited, Blue Star Limited, Preethi Kitchen Appliances Private Limited, Ingram Micro India Private Limited, Venus Home Appliance Private Limited, Acer India Private Limited, Supertons Electronics Private Limited, Mondelez India Foods Private Limited among others on various e-commerce marketplaces such as Amazon Seller Services Private Limited, Flipkart India Private Limited, Paytm E-commerce Private Limited and Snapdeal (Jasper Infotech Private Limited). Acuité believes that the company will benefit from its experienced management which will help the company to maintain long standing relations with its clients.
Moderate Financial Risk Profile
The company has moderate financial risk profile marked by moderate networth, moderate gearing and average debt protection metrics. The networth increased to Rs. 51.92 Cr. in FY24 as against Rs. 39.93 Cr. in FY23. The networth increased due to increase accumulation of profit. The company’s total debt increased to Rs. 50.34 Cr. as on March 31, 2024, as against Rs. 41.90 Cr. as on March 31, 2023. The company’ overall gearing stood at 0.97 times as on March 31, 2024. The TOL/TNW remained stable at 1.67 times as on March 31, 2024, as against 1.96 times as on March 31, 2023. The ICR deteriorated to 1.56 times in FY24 as against 1.73 times in FY23 due to increase in interest cost. The NCA/TD deteriorated to 0.04 times in FY24 as against 0.05 times in FY23.
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Working Capital Management
The working capital management of the company is intensively marked by GCA days of 239 days in FY24 as against 110 days in FY23. The company maintains inventory levels of around 183 days in FY24 as against 74 days for FY23. The Debtor days stood at 40 days in FY24 as against 28 days for FY23. Furthermore, the creditor days stood at 75 days in FY24 as against 35 days in FY23.
Highly competitive industry
OIL operates in a highly competitive and fragmented industry. The e-commerce portal faces threat of larger customer acquisition from other portals such as Flipkart, Snapdeal and EBAY, among others. Besides, the company also faces competition from sellers registered with Amazon India. However, the risk of competition is mitigated due to OIL's Gold/ equivalent status in all the platforms/ marketplaces which entitles the company to higher visibility and data analytics regarding the products and customers’ preferences.
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