Experienced management established marketing channel and diversified product profile
The operations of OIL are led by Mr. Navin Pansari, who possesses more than three decades of experience in the distribution of electronic peripherals and apparels, among others. OIL sells a diversified range of products which includes FMCG, baby care, electronic appliances among others of reputed companies like Panasonic Appliances India Company Limited, Kent RO Systems Limited, Blue Star Limited, Preethi Kitchen Appliances Private Limited, Ingram Micro India Private Limited, Venus Home Appliance Private Limited, Acer India Private Limited, Supertons Electronics Private Limited, Mondelez India Foods Private Limited among others on various e-commerce marketplaces such as Amazon Seller Services Private Limited, Flipkart India Private Limited, Paytm E-commerce Private Limited and Snapdeal (Jasper Infotech Private Limited). Acuité believes that the company will benefit from its experienced management which will help the company to maintain long standing relations with its clients.
Moderate financial risk profile
The tangible net worth of the company stood at Rs.39.93 crore as on March 31, 2023, as against 38.57 crore as on March 31, 2022. The gearing level of the company stood at 1.05 times as on March 31, 2023. The total debt of the company stood at Rs.41.90 crore as on March 31, 2023. It consists of the long-term debt of Rs.3.18 crore and short-term debt of Rs.35.88 crore as on March 31, 2023. The company has added a supply chain facility of ~Rs.14 crore in FY23 for making advance payments to Bajaj and Bluestar. The company has also added a term loan of ~Rs.2.80 crore in FY2023. The interest coverage ratio stood at 1.73 times for FY2023 as against 2.02 times for FY2022. The DSCR stood at 1.10 times for FY2023. Acuité believes that the financial risk profile is likely to remain moderate in medium term on account of no major debt funded capex.
|
Moderate Working capital operations
The working capital operations of the company are moderate with the GCA days of 110 days as on March 31, 2023, as against 126 days as on March 31, 2022. The inventory days of the company stood at 74 days in FY2023 as against 68 days in FY2022. The company needs to stock up a variety of products in their warehouses to cater to the demand of the customers. The average inventory holding period is around 8-10 weeks. The debtors’ days stood at 28 days in FY2023 as against 53 days in FY2022. The average credit term allowed to the customer is around 4-5 weeks. The creditors days stood at 35 days in FY2023 as against 59 days in FY2022. The average credit period received from the suppliers is around 3-4 weeks. The company makes advance payments to some of the suppliers. The average utilization of the banking limits is high and stood at ~98 percent for six months ended May’2023. Acuité believes that the ability of the company to improve its working capital operations will remain a key sensitivity in medium term.
Highly competitive industry
OIL operates in a highly competitive and fragmented industry. The e-commerce portal faces threat of larger customer acquisition from other portals such as Flipkart, Snapdeal and EBAY, among others. Besides, the company also faces competition from sellers registered with Amazon India. However, the risk of competition is mitigated due to OIL's Gold/ equivalent status in all the platforms/ marketplaces which entitles the company to higher visibility and data analytics regarding the products and customers’ preferences.
|