Product Quantum (Rs. Cr) Long Term Rating Short Term Rating
Bank Loan Ratings 100.00 ACUITE BBB- | Stable | Assigned -
Total Outstanding 100.00 - -
Total Withdrawn 0.00 - -
 
Rating Rationale

­Acuité has assigned its long term rating of ‘ACUITE BBB-’ (read as ACUITE triple B minus) to the Rs. 100 Cr. bank facilities of Netscribes Data and Insights Private Limited (NDIPL). The outlook is ‘Stable’.

Rationale for Rating Assigned
The assigned rating reflects the group’s established operational track record and extensive experience of the management over a decade, longstanding relationships with reputed clients, a diversified service portfolio, and broad geographical presence. The rating is further supported by steady operating income and adequate liquidity. Acuité also expects an augmentation in group’s business risk profile in coming years, driven by the group’s acquisition of 80 per cent shareholding in Akira Consultancy Private Limited (ACPL) in December 2024. However, these strengths are partially offset by the group’s average financial risk profile, marked by modest net worth, high gearing,average debt protection metrics and moderately intensive working capital operations.

About Company

­Netscribes Data and Insights Private Limited (NDIPL) formerly known as NS Oxymoron Advisors Private Limited is incorporated in 2008 offers extensive range of services including customer insights, digital engagement analysis, competitive intelligence, application engineering, business intelligence, AI solutions, workflow automation and enterprise AI among other services which helps the businesses improve how they work and make informed decisions. Mr. Yuvraj Prabhakar Gharat and Mr. Sourav Mukherjee are the present directors of the company.

 
About the Group

­Netscribes Group based in Mumbai, Maharashtra is promoted by Mr. Sourav Mukherjee and has presence of over two decades in the consultancy and digital transformation industry. The group includes five companies- Netscribes Data and Insights Private Limited, Inrea Research Solutions Private Limited, Netscribes, Inc., Netscribes Global Pte. Ltd. and Akira Consultancy Private Limited. Netscribes Data and Insights Private Limited is engaged in offering services related to consulting and digital transformation. Netscribes Inc. operates in US on a small scale. There are no business operations in Inrea Research Solutions Private Limit, Netscribes, Inc., Netscribes Global Pte. Ltd. Akira Consultancy Private Limited, acquired in December 2024 is engaged in data engineering, data analytics,and AI/GenAI.

 
Unsupported Rating

­Not Applicable

 
Analytical Approach

Extent of Consolidation
•Full Consolidation
Rationale for Consolidation or Parent / Group / Govt. Support

­Acuite has considered the consolidated financial statements of NDIPL for analytical purposes owing to financial and operational linkages between the company and its subsidiaries namely Inrea Research Solutions Private Limited, Netscribes, Inc., Netscribes Global Pte. Ltd.and Akira Consultancy Private Limited.

Key Rating Drivers

Strengths

­Long track record of operations along with experienced management
Promoted by Mr. Sourav Mukherjee and incorporated on May 2008, Netscribes Data and Insights Private Limited (NDIPL), erstwhile known as NS Oxymoron Advisors Private Limited, provides customer insights,offers services through its two verticals- Consulting comprising integrated marketing solutions, research and information and data and analytics and digital transformation comprising digital engagement analysis, competitive commerce solutions, automation and artificial intelligence, application and data engineering and analytics. The group has three delivery locations across India at Mumbai, Kolkata and Gurgaon and one in New York having customer coverage spanning over 90+ countries. On 6th September 2021, Netscribes Data & Insights Private Limited (NDIPL) (formerly NS Oxymoron Advisors Private Limited) a zero-revenue entity acquired 80.07 per cent stake at Rs. 175 crore in Netscribes (India) Private Limited (NIPL) from Helix Investments Company, Mauritius thereby becoming the holding company of NIPL. In December 2022, N S Oxymoron Advisors Private Limited and NIPL were merged by absorption of NS Oxymoron & Advisor Private Limited and was renamed as Netscribes Data and Insight Private Limited (NDIPL). This consolidation streamlined operations, eliminated redundancies and strengthened the balance sheet by merging revenue generating operations directly into the debt-issuing company. Further, in December-2024, NDIPL acquired 80% shareholding in Akira Consultancy Private Limited (ACPL), a Bangalore based data engineering and analytics firm, for Rs 17.75 crores and is expected to acquire the remaining shareholding in near to medium term. Going forward, Acuite believes that the long operational track record, extensive experience of the management, longstanding relationships with reputed clients, a diversified service portfolio, and broad geographical presence client base shall support the business risk profile of the group.

Steady scale of operations and profitability
The group reported a marginal decline in operating income by 3.07 per cent to Rs. 115.66 crore in FY2025 (Prov.) as against Rs. 119.32 crore in FY2024. Out of the total revenue of Rs. 115.66 crore, Rs. 110.17 crore relate to NDIPL and Rs. 5.35 crore relates to APCL. The group has reported a revenue of Rs. 28.42 crore and EBITDA of Rs. 6.14 crore inApr’25-June’25. The operating margin of the group declined to 25.54 per cent in FY2025 (Prov.) as compared to 26.84 per cent in FY2024. The PAT margin stood at 4.08 per cent in FY2025 (Prov.) as compared to (3.31) per cent in FY2024. The negative PAT margin in FY2024 is due to the interest on NCDs and the loss on modification of the debt. Acuite believes that the group’s ability to sustain its scale of operations while maintaining profitability will remain a key rating sensitivity.


Weaknesses

­Average financial risk profile
The financial risk profile of the group is average marked by average net worth base, high gearing and average debt protection metrics. The tangible net worth of the group increased to Rs. 34.39 crore as on March 31, 2025 (Prov.) from Rs. 28.02 crore as on March 31, 2024 due to accretion of profits to the reserves. High gearing is reflected at 2.85 times as on March 31, 2025 (Prov.), as against 3.80 times as on March 31, 2024. The Total Outside Liabilities/Tangible Net Worth (TOL/TNW) improved but stood high at 3.48 times as on March 31, 2025 (Prov.), as against 4.70 times as on March 31, 2024. Moreover, the average debt protection metrics is marked by Interest Coverage Ratio of 2.46 times as on March 31, 2025 (Prov.), as against 1.27 times as on March 31, 2024; and Debt Service Coverage Ratio at 1.16 times as on March 31, 2025 (Prov.) as against 0.85 times as on March 31, 2024. Acuite believes that the financial risk profile of the group is likely to improve in the near to medium term on account of likely improvement in the scale of operations, timely repayment of maturing debt obligations and no debt funded capital expenditure

Moderately intensive working operations
The working capital management of the group has improved in FY2025 (Prov.) as reflected in the GCA days of 131 days as on 31st March 2025 (Prov.) as compared to 185 days on 31st March 2024. The GCA days stood at 131 days as on 31st March 2025 (Prov.) on the account of advance tax of Rs. 12.42 crore (Rs. 10.04 crore in FY2024). The debtor days improved to 68 days in FY2025 (Prov.) as against 88 days in FY2024. Further, the group has not availed any working capital limits and manages its operations through its internal accruals and cash and bank balances. Acuite believes that the working capital operations of the group may continue to remain moderate considering the nature of operation of the business.

Rating Sensitivities

­Consistent improvement in scale of operation while sustaining the profitability margin.
Improvement in financial risk and net cash accruals.
Elongation in working capital cycle resulting in stretched liquidity.

 
Liquidity Position
Adequate

­The group has an adequate liquidity position evidenced by sufficient net cash accruals offsetting maturing debt obligations. The net cash accruals stood at Rs. 16.71 crore as on March 31, 2025 (Prov.), as against long term debt repayments of Rs. 12.72 crore over the same period. Projections indicate adequate liquidity, with expected cash accruals ranging from Rs. 20 crore to Rs. 26 crore against maturing repayment obligations of Rs. 18 crore to Rs. 22 crore over the medium term. The unencumbered fixed deposits stood at Rs. 15.28 crores while the cash and bank balance stood at Rs. 15.35 crores totalling to Rs. 30.62 crore as on March 31, 2025. The current ratio stood moderate at 2.34 times as on March 31, 2025 (Prov.). Acuité believes that the liquidity position of the group is likely to remain adequate backed by the steady accruals.

 
Outlook: Stable
­
 
Other Factors affecting Rating
­None
 

Particulars Unit FY 25 (Provisional) FY 24 (Actual)
Operating Income Rs. Cr. 115.66 119.32
PAT Rs. Cr. 4.72 (3.95)
PAT Margin (%) 4.08 (3.31)
Total Debt/Tangible Net Worth Times 2.85 3.80
PBDIT/Interest Times 2.46 1.27
Status of non-cooperation with previous CRA (if applicable)
­None
 
Any Other Information

­FY2025 (Prov.) Profit and loss statement includes Akira Consultancy Private Limited for the period December 2024 and March 2025.

 
Applicable Criteria
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm
• Consolidation Of Companies: https://www.acuite.in/view-rating-criteria-60.htm
• Default Recognition: https://www.acuite.in/view-rating-criteria-52.htm
• Service Sector: https://www.acuite.in/view-rating-criteria-50.htm

Note on complexity levels of the rated instrument
Rating History :
­Not Applicable
 

Lender’s Name ISIN Facilities Date Of Issuance Coupon Rate Maturity Date Quantum
(Rs. Cr.)
Complexity Level Rating
Not Applicable Not avl. / Not appl. Proposed Long Term Bank Facility Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 9.90 Simple ACUITE BBB- | Stable | Assigned
Axis Finance Limited Not avl. / Not appl. Term Loan 06 Feb 2024 Not avl. / Not appl. 06 Feb 2030 90.10 Simple ACUITE BBB- | Stable | Assigned
*Annexure 2 - List of Entities (applicable for Consolidation or Parent / Group / Govt. Support)
­
Sr. No. Company Name
1 Netscribes Data and Insights Private Limited
2 Netscribes Inc.
3 Inrea Research Solutions Private Limited
4 Netscribes Global Pte. Ltd.
5 Arika Consultancy Private Limited
 

Contacts

About Acuité Ratings & Research

© Acuité Ratings & Research Limited. All Rights Reserved.www.acuite.in