Product Quantum (Rs. Cr) (SEBI) Quantum (Rs. Cr) (Other FSR) Long Term Rating Short Term Rating Regulated By
Bank Loan Ratings 0.00 38.00 ACUITE BB+ | Stable | Reaffirmed - RBI
Total Outstanding 0.00 38.00 - - -
Total Withdrawn 0.00 0.00 - - -
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
 
Rating Rationale

­Acuite has reaffirmed the long-term rating of 'ACUITE BB+' (read as ACUITE double B plus) on the Rs.38.00 Cr. bank facilities of Moreish Foods Limited (MFL). The outlook is ‘Stable’.

Rating for Rationale:

The rating reaffirmation factors MFL's long track record of operations and established market presence in the industry. The rating also takes into account the company's revenue growth of 8.82% in FY2026 (Prov.) compared to FY2025. However, moderation in operating profitability was observed during the year due to an increase in employee costs and depot-related expenses arising from the company's transition from distributor-led sales to direct distribution. Additionally, intense competition has limited MFL's ability to fully pass on the increased costs to customers. MFL's financial risk profile remains above average, supported by a moderate net worth, improved gearing levels, and moderate debt protection metrics. The company's working capital management stood moderate, with Gross Current Assets (GCA) days improving to 96 days in FY2026 (Prov.) from 115 days in FY2025, primarily driven by better inventory and receivables management. Liquidity remained adequate, supported by sufficient accruals against long-term debt repayment obligations. Acuité believes that MFL's scale of operations is likely to improve over the medium term; however, improvement in profitability will remain a key rating monitorable.
 


About the Company
­Established in 1989, Moreish Foods Limited (MFL), led by Mr. Narendra Kumar from Ranchi, Jharkhand, specializes in the production and sale of bakery items like bread, cakes, and cookies and others under the brand Moreish via manufacturing facilities in Ranchi, Patna, Asansol, Howrah, and Bhubaneshwar. The company serves the consumer market through direct distribution (46%), distributor (34%), quick commerce and modern trade (17%) and institutional sales (3%) like hospitals, corporate clubs, and Indian Railways. The company has its presence in Eastern India.
 
Unsupported Rating
­Not Applicable.
 
Analytical Approach
­Acuité has taken a standalone view of the business and financial risk profile of MFL to arrive at the rating.
 
Key Rating Drivers

Strengths

Expected benefits from slight change in business model :
Previously, around 60-65% of sales were routed through distributors. However, since last financial year, this has reduced to about 34% as MFL has started direct distribution to retailers. To support this, the company has opened depots in Patna (5), Jharkhand (18), and West Bengal (9).This shift has helped reduce distributor commissions and other related costs. It has also improved inventory management, as unsold or damaged products can be returned directly to MFL and redirected to other retailers more quickly. Earlier, returns through distributors took longer, leading to losses due to the short shelf life of bread, which is typically only 3-4 days. The direct distribution model has helped reduce such losses and improve operational efficiency. Acuité believes that MFL's shift to direct distribution is expected to improve its market reach, inventory management, and operational efficiency over the medium to long term. However, the company's ability to improve its profitability and sustain margins will remain a key rating monitorable.

Moderate financial Risk profile:
The financial risk profile of MFL is above average marked by moderate net worth, improved gearing and moderate coverage indicators. Total net worth stood at Rs.27.03 crores in FY 26 (Prov.) as compared to Rs.23.93 crores in FY 25. Gearing has improved to 1.32 times in FY 26 (Prov.) from 1.85 times in FY 25. Debt protection metrics also improved with Interest coverage ratio and debt service coverage ratio stood at 2.56 and 1.82 times in FY 26 (Prov.) as compared to 2.17 and 1.07 times in FY 25. Total outstanding liabilities /total net worth and Debt/EBITDA stood at 1.89 and 2.53 times in FY 26 (Prov.) as compared to 2.53 and 3.22 times in FY 25. Acuite believes that financial risk profile of MFL will remain at similar levels over the medium term.

Efficient Working capital management:
The working capital management of MFL stood efficient marked by improvement in GCA days to 96 days in FY 26 (Prov.) from 115 days in FY 25 driven by improvement in inventory days and debtor days. Inventory days stood at 39 days in FY 26 (Prov.) as compared to 44 days in FY 25, average inventory days stood at 25-30 days, and inventory days are mainly in the form of raw materials. Other current assets stood at Rs. 9.44 crores in FY 26 (Prov.) from Rs.8.19 crores in FY 25 mainly on account of balances with revenue authorities and advance to suppliers. Debtor days also improved to 34 days in FY 26 (Prov.) from 51 days in FY 25 indicating better collection management. Creditor days stood at 67 days in FY 26 (prov) as compared to 66 days in FY 25 mainly on account of year end purchases. Acuite believes the working capital management will remain efficient in the medium term.

 


Weaknesses
Steady improvement in Scale of operation with decline in margin:
MFL recorded a revenue growth of 8.82% in FY2026 (Prov.), with operating income increasing to Rs. 141.35 crore from Rs. 129.90 crore in FY2025, primarily driven by higher sales volumes of bread. Bread continues to be the company's principal product, accounting for nearly 94% of total turnover, while the remaining 6% is contributed by the sale of rusks and cream rolls. Further, the company reported gross sales of Rs. 40.46 crore in Q1FY2027 as against Rs. 34.03 crore in the corresponding period of the previous year, indicating sustained growth momentum. Despite the improvement in revenue, MFL's operating profitability moderated, with operating margin declining to 7.66% in FY2026 (Prov.) from 10.35% in FY2025. The decline was primarily attributable to higher employee and depot-related expenses. Employee costs increased owing to the expansion of the company's direct distribution network, which necessitated the recruitment of additional sales personnel, drivers, relievers, and other distribution staff. Depot expenses also increased as part of the company's ongoing transition from distributor-led sales to a direct distribution model. Furthermore, intense competition in the industry has constrained MFL's ability to fully pass on the increase in input and operating costs to customers, thereby exerting pressure on margins. Nevertheless, the company's PAT margin improved to 2.20% in FY2026 (Prov.) from 1.12% in FY2025, supported by profit on sale of assets arising from the sale of a property. Acuite believes that scale of operation may improve in the medium term, however improve in profitability will remain key monitorable.

Presence in a Competitive industry
The company operates in a highly competitive and fragmented FMCG industry, primarily deriving revenue from bread and bakery products in Eastern India, a segment characterized by numerous players and a strong brand-conscious consumer base. The industry is highly competitive with the presence of branded players. Some of these players have a large scale of operations, a pan-India presence and are well-established brands. Apart from these, the company is exposed to competition from a large, local unorganised segment. While this environment presents challenges due to intense competition and economic volatility, the company’s diversified product portfolio and established client relationships help mitigate these risks.

 

Rating Sensitivities

Potential triggers (individual or collective) for an upward rating action:
  • If the revenue increased by 20-25% along with improvement in profitability
  • Improvement in financial risk profile
Potential triggers (individual or collective) for a downward rating action:
  • Decline in scale of operation and decline in profitability to 6% or less
  • Any further deterioration in financial risk profile
Liquidity Position
Adequate

Liquidity stood adequate in FY 26 (prov) marked by net cash accrual of Rs.8.10 crores against debt repayment of 1.96 crores in the medium term. The net cash accrual is expected to be in the range of Rs. 6-7 crores against repayment of Rs.2-2.50 crores for FY 27 and FY 28. Current ratio stood at 1.48 times in FY 26 (prov). Cash and bank balance stood at Rs.0.77 crores in FY 26 (prov). Fund based utilization stood at 88% for six months ended June’26. MFL is also planning to undertake a capex of approximately Rs. 25 crore in Howrah district, West Bengal, for manufacturing premium-quality bread, buns and related products. The project is expected to commence by November 2026 and be completed within a year. Out of the total project cost, 75% will be funded through borrowings and the remaining 25% through promoter contribution. The project is expected to be completed within one year from the date of commencement. However, as of now, no funding tie-up has been finalized for the proposed debt component. Acuite believes that liquidity is expected to remain adequate in the medium term supported by steady accruals against debt repayments in near to medium term albeit debt funded capex plan.

 
Outlook: Stable
­
 
Other Factors affecting Rating
­None
 

Particulars Unit FY 26 (Provisional) FY 25 (Actual)
Operating Income Rs. Cr. 141.35 129.90
PAT Rs. Cr. 3.10 1.46
PAT Margin (%) 2.20 1.12
Total Debt/Tangible Net Worth Times 1.32 1.85
PBDIT/Interest Times 2.56 2.17
Status of non-cooperation with previous CRA (if applicable)
­Not Applicable
 
Any other information
­None
 
Applicable Criteria
• Default Recognition :- https://www.acuite.in/view-rating-criteria-52.htm
• Manufacturing Entities: https://www.acuite.in/view-rating-criteria-59.htm
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm
Note on complexity levels of the rated instrument

Date Name of Instruments/Facilities Term Amount (Rs. Cr) Rating/Outlook
15 May 2025 Proposed Long Term Bank Facility Long Term 19.37 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 0.86 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 2.04 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 1.22 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 0.80 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 1.71 ACUITE BB+ | Stable (Reaffirmed)
Covid Emergency Line. Long Term 0.25 ACUITE BB+ | Stable (Reaffirmed)
Dropline Overdraft Long Term 1.75 ACUITE BB+ | Stable (Reaffirmed)
Cash Credit Long Term 10.00 ACUITE BB+ | Stable (Reaffirmed)
19 Feb 2024 Proposed Long Term Bank Facility Long Term 1.57 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 1.53 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 2.64 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 3.01 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 1.81 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 1.03 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 2.29 ACUITE BB+ | Stable (Reaffirmed)
Term Loan Long Term 12.00 ACUITE BB+ | Stable (Reaffirmed)
Covid Emergency Line. Long Term 1.12 ACUITE BB+ | Stable (Reaffirmed)
Dropline Overdraft Long Term 3.00 ACUITE BB+ | Stable (Reaffirmed)
Cash Credit Long Term 8.00 ACUITE BB+ | Stable (Reaffirmed)
17 May 2023 Secured Overdraft Long Term 7.00 ACUITE BB+ (Downgraded & Issuer not co-operating* from ACUITE BBB- | Stable)
Term Loan Long Term 3.00 ACUITE BB+ (Downgraded & Issuer not co-operating* from ACUITE BBB- | Stable)
Proposed Term Loan Long Term 23.00 ACUITE BB+ (Downgraded & Issuer not co-operating* from ACUITE BBB- | Stable)
Term Loan Long Term 5.00 ACUITE BB+ (Downgraded & Issuer not co-operating* from ACUITE BBB- | Stable)
­

Lender’s Name ISIN Facilities Listing Status Regulated By Date Of Issuance Coupon Rate Maturity Date Quantum
(Rs. Cr.)
Complexity Level Rating
Union Bank of India Not avl. / Not appl. Cash Credit Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 11.50 Simple ACUITE BB+ | Stable | Reaffirmed
ICICI BANK LIMITED Not avl. / Not appl. Covid Emergency Line. Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. 01 Mar 2027 0.10 Simple ACUITE BB+ | Stable | Reaffirmed
ICICI BANK LIMITED Not avl. / Not appl. Dropline Overdraft Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 0.60 Simple ACUITE BB+ | Stable | Reaffirmed
Not Applicable Not avl. / Not appl. Proposed Long Term Bank Facility Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 17.27 Simple ACUITE BB+ | Stable | Reaffirmed
ICICI BANK LIMITED Not avl. / Not appl. Secured Overdraft Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 4.00 Simple ACUITE BB+ | Stable | Reaffirmed
ICICI BANK LIMITED Not avl. / Not appl. Term Loan Unlisted RBI 01 Jul 2022 Not avl. / Not appl. 31 Jul 2026 0.16 Simple ACUITE BB+ | Stable | Reaffirmed
ICICI BANK LIMITED Not avl. / Not appl. Term Loan Unlisted RBI 31 Oct 2023 Not avl. / Not appl. 31 Aug 2029 1.29 Simple ACUITE BB+ | Stable | Reaffirmed
ICICI BANK LIMITED Not avl. / Not appl. Term Loan Unlisted RBI 31 Mar 2023 Not avl. / Not appl. 31 Aug 2029 0.93 Simple ACUITE BB+ | Stable | Reaffirmed
ICICI BANK LIMITED Not avl. / Not appl. Term Loan Unlisted RBI 31 Jan 2024 Not avl. / Not appl. 30 Sep 2029 0.61 Simple ACUITE BB+ | Stable | Reaffirmed
ICICI BANK LIMITED Not avl. / Not appl. Term Loan Unlisted RBI 01 Oct 2022 Not avl. / Not appl. 31 Aug 2029 1.54 Simple ACUITE BB+ | Stable | Reaffirmed
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.

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