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| Product | Quantum (Rs. Cr) (SEBI) | Quantum (Rs. Cr) (Other FSR) | Long Term Rating | Short Term Rating | Regulated By |
| Bank Loan Ratings | 0.00 | 125.00 | ACUITE BBB | Stable | Reaffirmed | - | RBI |
| Non Convertible Debentures (NCD) | 100.00 | 0.00 | ACUITE BBB | Stable | Assigned | - | SEBI |
| Total Outstanding | 100.00 | 125.00 | - | - | - |
| Total Withdrawn | 0.00 | 0.00 | - | - | - |
| Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available. |
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Rating Rationale |
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Acuité has reaffirmed the long-term rating of ‘ACUITE BBB’ (read as ACUITE triple B) on the Rs. 125.00 crore bank facilities of MAG Finserv Company Limited (MFCL). The outlook is ‘Stable’.
Acuité has also assigned the long-term rating of ‘ACUITE BBB’ (read as ACUITE triple B) on the Rs. 100.00 crore proposed Non Convertible Debentures facilities of MAG Finserv Company Limited (MFCL). The outlook is ‘Stable’. Rationale for rating The rating factors in MFCL’s adequate capitalization levels, increased scale of operations as well as healthy asset quality marked by on time portfolio at 98.69 percent and GNPA (90+dpd) at 0.67 percent as on March 31, 2026 (Prov.). MFCL’s AUM stood at Rs. 370.09 Cr. as on March 31, 2026 (Prov.) as compared to Rs. 331.57 Cr. as on March 31, 2025. The total disbursements (on book + off book) for FY2026 stood at Rs. 911.99 Cr. The company’s CAR stood at 24.13 percent as on March 31, 2026 (Prov.). The rating further takes into consideration gradual shift in the company’s lending profile towards secured and liquid gold loans & improving profitability metrics supported by higher gold loan disbursals. During FY2026 (Prov.), gold loans comprised 98.82 percent of total disbursals vis a vis 95.32 percent during FY25. The rating is however, constrained by geographical concentration, limited financial flexibility and highly competitive business of lending against gold. Going forward, the company’s ability to raise capital, profitably scale-up its loan portfolio while maintaining the asset quality will be a key monitorable. |
| About the company |
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Maharashtra based MAG Finserv Company Limited commenced its operations as a NBFC from 2005. The Company was started by acquiring a NBFC registered with RBI that belonged to Bhosale Group. The Company offers asset backed financing (over 90% of AUM) in terms of gold loans, two wheeler loans and secured loans (LAP or equipment financing) and unsecured loans that comprise of Microfinance (less than 10% of AUM). The on book AUM stood at Rs. 370.09 Cr. as on March 31, 2026 (Prov.).
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| Unsupported Rating |
| Not Applicable |
| Analytical Approach |
| Acuité has considered the standalone financial and business risk profile of MFCL to arrive at the rating. |
| Key Rating Drivers |
| Strength |
| Experienced Management
MFCL, a Maharashtra based NBFC is promoted by Mr. Ananta G. Mohotkar (Chairman). He has more than three decades of experience in the NBFC. He looks after the strategic planning and operations of the company. The Mohotkar Family held around 46.84 percent stake in the company as on March 31, 2026. Mr. Ananta G. Mohotkar is supported at board level by Mrs. Sunita A Mohotkar (Director) is engaged in women empower activities from over two decades, she looks after the operations of SHG segment in MFCL. Mr. Ameya Tambekar (Director) is a chartered account by qualification, he has more than 14 years of experience in BFSI sector, in MFCL he heads the compliance and finance department. Miss. Shalaka Ananta Mohotkar has been joined as the Associate Director. Acuité believes that MFCL will continue to benefit from its established presence and experience of the promoters in the gold loan segment. Healthy Asset Quality MFCL's AUM stood at Rs. 370.09 Cr. as on March 31, 2026 (Prov.) compared to Rs. 331.57 Cr. as on March 31, 2025. Asset quality remained healthy with on-time portfolio at 98.69 percent as on March 31, 2026 (Prov.) against 98.82 percent as on March 31, 2025. On time dpd profile has remained in the range of 89 – 98 percent since FY2020 till YTD. Gross NPA improved to 0.67 percent with NNPA of 0.02 percent as on March 31, 2026 (Prov.) as against GNPA of 0.70 percent and NNPA of 0.06 percent as on March 31, 2025. Further, the 90+ dpd portfolio improved marginally to 0.68 percent as on March 31, 2026 (Prov.) from 0.70 percent as on March 31, 2025. Provision coverage strengthened to 97.29 percent as on March 31, 2026 (Prov.) compared to 91.42 percent as on March 31, 2025. Going forward, as the company scales up its business operations, asset quality will remain a key monitorable. Secured Nature of Portfolio MFCL commenced its lending operations in 2005. The NBFC is engaged in providing Gold Loans, Two-Wheeler Loans, MFI Loans and Small Business Loans. As on March 31, 2026, gold loans constituted the major portion of the AUM at around 96 percent compared to around 90 percent as on March 31, 2025. Over the years, the company has consciously increased its focus on secured gold loans while reducing exposure to unsecured and relatively riskier segments. The higher share of gold loans has strengthened the secured nature of the portfolio and supported asset quality. In order to enable speedier expansion, the company has implemented an asset-light franchise model for its gold loan portfolio from 2023. Additionally, MFCL has a co-lending arrangement with Central Bank of India wherein both entities lend jointly. The co-lending model supports portfolio growth while reducing the requirement for balance sheet leverage. Acuité believes that the increasing focus on secured gold loans is likely to support the company's risk profile over the medium term. |
| Weakness |
| High geographical concentration
MFCL operates in only two states, Maharashtra and Karnataka, with a branch network of 63 branches as on March 31, 2026 (Prov.). The company's loan portfolio remains concentrated in Maharashtra, which accounted for around 81 percent of the AUM as on March 31, 2026 (Prov.), although this has improved from around 85 percent concentration reported earlier. The company's operations are expected to remain largely concentrated in Maharashtra and Karnataka over the medium term. Acuité believes that geographical concentration will continue to weigh on the company’s credit profile. Limited financial flexibility The capital structure of MFCL is supported by Networth of Rs. 86.71 Cr. and a total Debt of Rs. 309.22 Cr. resulting into a gearing of 3.57 times as on March 31, 2026 (Prov.), however there was infusion of Rs. 8.91 Cr. during FY25 in the form of Compulsory Convertible Debentures (CCD). The gearing levels have continued to remain over 4 times for the company since 2021. MFCL has borrowing profile consist of a mix of NBFC/FI and banks. The company has raised these loans at interest rates in the range of 10-12 percent. Acuite believes that the ability of the company to mobilize additional funding through debt/equity will be critical. |
Rating Sensitivity
| Potential triggers (individual or collective) for an upward rating action: |
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| Potential triggers (individual or collective) for a downward rating action: |
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| Liquidity Position |
| Adequate |
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The liquidity profile of MAG Finserv Company Limited (MFCL) remains adequate, supported by positive cumulative ALM mismatches across all maturity buckets. MFCL repayment obligations (total outflows) stood at Rs. 309.83 Cr. over a one-year period, against receivable (total inflows) of Rs. 366.74 Cr. over the same period resulting in positive mismatch of Rs. 56.91 Cr. as per the ALM statement dated March 31, 2026 (Prov.). The company also maintained cash and bank balances of around Rs. 16.79 Cr. as on March 31, 2026 (Prov.).
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| Outlook: |
| Stable |
| Other Factors affecting Rating |
| None |
| Key Financials - Standalone / Originator | ||||||||||||||||||||||||||||||||||||||||
**Total assets adjusted to Deferred Tax liabilty |
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| Status of non-cooperation with previous CRA (if applicable): |
| Not Applicable |
| Any other information |
| None |
| Applicable Criteria |
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• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm • Default Recognition: https://www.acuite.in/view-rating-criteria-52.htm • Non-Banking Financing Entities: https://www.acuite.in/view-rating-criteria-44.htm |
| Note on complexity levels of the rated instrument |
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| Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available. |
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