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| Product | Quantum (Rs. Cr) | Long Term Rating | Short Term Rating |
| Bank Loan Ratings | 12.50 | ACUITE BB- | Upgraded & Withdrawn | - |
| Bank Loan Ratings | 2.40 | Not Applicable | Withdrawn | - |
| Total Outstanding | 0.00 | - | - |
| Total Withdrawn | 14.90 | - | - |
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Rating Rationale |
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Acuité has upgraded and withdrawn its long-term rating to 'ACUITE BB-' (read as ACUITE double B minus) from ‘ACUITE B+’ (read as ACUITE B plus) on the Rs.12.50 Cr. bank facilities of Kripa Anand Rishi Cellular Private Limited (KARCPL). The rating has been withdrawn on account of the request received from the company and No Objection Certificate (NOC) received from the lender.
Furthermore, Acuité has also withdrawn the long-term rating on the Rs.2.40 Cr. bank facility without assigning any rating as it is a proposed facility of Kripa Anand Rishi Cellular Private Limited (KARCPL). The rating has been withdrawn on account of the request received from the company. The rating withdrawal is in accordance with Acuité's policy on withdrawal of rating as applicable to the respective facility / instrument. Rationale for rating The rating upgrade and withdrawal considers KARCPL’s improved scale of operations in FY25 backed by sustained demand of mobile phones. Additionally, the rating also considers experienced management and established track record. These strengths are partially offset by the moderate financial risk profile and moderate working capital operations of the company. Further, the same is constrained due to the company’s presence in a highly fragmented industry. |
| About the Company |
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Incorporated in 2006, Kripa Anand Rishi Cellular Private Limited (KARCPL); based in Pune, is an authorized dealer of Samsung mobile phones and later forayed into sale of accessories and laptops in 2008. The company supplies to nearly 450 retailers in Pune. From FY25, the company also forayed into supply of medical equipment’s to government via tender participation. The directors of the company are Mr. Rohan Vijaykumar Dudhedia, Mr. Jayesh Vijaykumar Dudhedia and Mr. Manish Ramanlal Dudhedia.
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| Unsupported Rating |
| Not applicable. |
| Analytical Approach |
| Acuité has considered the standalone financial and business risk profile of KARCPL to arrive at this rating. |
| Key Rating Drivers |
| Strengths |
| Experienced management and established track record of operations
KARCPL is engaged in distribution of electronic products for Samsung mobiles, accessories such as chargers, power bank and headphones. It has an established operational track record of more than two decades. The promoters collectively possess experience in the trading business of electronic products and the same has enabled KARCPL to establish a healthy relationship with its customers and suppliers. Improved scale of operations The revenue of KARCPL improved significantly in FY25 and stood at Rs.297.63 Cr. against Rs.207.48 Cr. in FY24 owing to sustained sales backed by new launch of mobile phones every year specifically of the Samsung ‘S’ series. Out of the total sales, 95% of the sales is from mobile phones, 3% from accessories and 2% from laptops. Further, 9MFY26 top line stood at ~Rs.150 Cr. In addition, apart from this line of business, KARCPL is also into supply of medical equipment’s to government from last one year via tender participation. The medical devices include scanning machines, MRI machines, specialized chairs, etc. The income from this stood at ~Rs.27 Cr. in FY25. The operating margin stood low at 1.55% in FY25 (1.79% in FY24). However, the gross EBITDA margin in the business is expected around 3%. Further, the PAT margin stood at 0.56% in FY25. |
| Weaknesses |
| Moderate financial risk profile
The financial risk profile of KARCPL is moderate marked by improved yet modest net-worth, moderate gearing and moderate debt protection metrics. The tangible net-worth stood at Rs.17.03 Cr. in FY25 against Rs.13.37 Cr. in FY24. The total debt of the company stood at Rs.24.38 Cr. in FY25 against Rs.30.89 Cr. in FY24. The gearing (debt-equity) remained high at 1.43 times as on 31st March, 2025 (2.31 times as on 31st March, 2024). However, the interest coverage ratio and debt service coverage ratio stood comfortable at 2.05 times and 1.09 times in FY25 respectively (1.88 times and 1.17 times in FY24 respectively). Moderate working capital operations The working capital operations of KARCPL improved yet remained at moderate levels in FY25 marked by Gross Current Assets (GCA) of 77 days as against 84 days in FY24. Further, the inventory cycle of the company stood at 28 days for FY25 (31 days for FY24), whereas the creditors stood at 40 days for FY25 (21 days for FY24). The receivable days also increased slightly and stood at 43 days in FY25 (34 days for FY24). Highly competitive industry KARCPL operates in a highly competitive and fragmented industry. The revenues and margins from the mobile products segment depend on the changes in policies with regard to margins to vendors. The company's performance in segments, i.e. IT products and electronics, is exposed to the risk of unfavourable changes in policies. Any significant regulatory changes against the telecom industry and ecommerce players are likely to impact the company to maintain a stable business profile. |
| Rating Sensitivities |
| Not applicable. |
| Liquidity Position |
| Adequate |
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The company has generated net cash accruals of Rs.1.83 Cr. in FY25 against its repayment obligation of Rs.1.49 Cr. during the same period. The current ratio stood comfortable at 1.35 times as on 31st March 2025. The company has maintained cash & bank balance of Rs.1.72 Cr. as of 31st March 2025. Further, the reliance on working capital limits is moderately high, stood at an average of ~80% for the last 6 months ended March 2025.
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| Outlook: Not Applicable |
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| Other Factors affecting Rating |
| None. |
| Particulars | Unit | FY 25 (Actual) | FY 24 (Actual) |
| Operating Income | Rs. Cr. | 297.63 | 207.48 |
| PAT | Rs. Cr. | 1.65 | 1.19 |
| PAT Margin | (%) | 0.56 | 0.57 |
| Total Debt/Tangible Net Worth | Times | 1.43 | 2.31 |
| PBDIT/Interest | Times | 2.05 | 1.88 |
| Status of non-cooperation with previous CRA (if applicable) |
| Not applicable. |
| Any other information |
| None. |
| Applicable Criteria |
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• Default Recognition :- https://www.acuite.in/view-rating-criteria-52.htm • Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm • Trading Entities: https://www.acuite.in/view-rating-criteria-61.htm |
| Note on complexity levels of the rated instrument |
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