Product Quantum (Rs. Cr) (SEBI) Quantum (Rs. Cr) (Other FSR) Long Term Rating Short Term Rating Regulated By
Bank Loan Ratings 0.00 60.00 ACUITE BBB | Stable | Assigned - RBI
Total Outstanding 0.00 60.00 - - -
Total Withdrawn 0.00 0.00 - - -
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
 
Rating Rationale

­Acuite has assigned the long-term rating of ‘ACUITE BBB’ (read as ACUITE triple B) on the Rs.60.00 Cr. bank facilities of JSK Enterprises (JE). The outlook is "Stable".

Rationale for rating
The assigned rating takes into consideration an established and extensive track record of the promoter group, improvement in the operating performance marked by improved revenues and stable profitability. However, the rating is constrained on account of moderate financial risk profile, moderately intensive working capital operations, risk of capital withdrawal inherent in the partnership firm and high regulated nature of alcoholic beverage industry.


About the Company

JSK Enterprises (JE) was established in November 2018 as a proprietorship concern by Ms. Jaanvi Kishnani. It is an Ulhasnagar, Thane based enterprise engaged in the trading and wholesale distribution of IMFL and related alcoholic beverages. Initially operating under a service agreement with Ab Inbev’s manufacturing units for sales promotion and logistics support, the firm successfully completed this mandate before expanding in July 2022 into a full scale distributorship business. The firm now holds multiple distributorships across a wide geographic territory including Kalyan, Dombivali, Bhiwandi, Thane, Navi Mumbai, and parts of Western Mumbai representing several prominent brands across whisky, vodka, gin, beer, rum, wine, and specialty spirits. With a strong family background in the liquor trade and access to an extensive market area, the enterprise benefits from sustained demand and a diverse product portfolio.

 
Unsupported Rating
­Not Applicable
 
Analytical Approach
­Acuité has taken a standalone view of the business and financial risk profile of JE to arrive at the rating.
 
Key Rating Drivers

Strengths

Extensive experience of the promoter group
JSK Enterprises (JE), established in 2018, benefits from the promoter family's long-standing experience in the alcoholic beverages distribution business. Although the firm itself has a relatively moderate operational track record, it operates under the strategic guidance of the Kishnani family, who collectively bring over two decades of industry experience through their associated entities Radha Wines and Radha Marketing. The promoters’ established presence in the IMFL and beer distribution ecosystem, strong relationships with leading liquor manufacturers, and familiarity with market dynamics have supported JE’s rapid scale-up in recent years. Acuité believes that the experienced management, coupled with the group’s entrenched industry linkages, will continue to provide operational stability and support the business risk profile over the medium term.

Improvement in revenue albeit range bound profitability
JSK Enterprises (JE) reported significant scale-up in FY25, with operating income rising by ~90 per cent to Rs. 307.51 Cr. as compared to Rs. 161.77 Cr. FY24 (FY23: Rs. 51.45 Cr.), driven by continued expansion of its distributorship network and increased volumes across key product categories. Absolute profitability improved as well, with EBITDA increasing to Rs. 12.88 Cr. (FY24: Rs. 7.04 Cr.) and PAT rising to Rs. 9.94 Cr. (FY24: Rs. 4.73 Cr).  However, operating margins remained range bound at 4.19 per cent (FY24: 4.35 per cent) owing to higher selling, logistics and handling expenses associated with scale ramp-up and broader product coverage. PAT margin improved to 3.23 per cent (FY24: 2.93 per cent) aided by operating leverage on a significantly higher revenue base. Further, the momentum continued in 9MFY26, with sales of Rs. 359.06 Cr, supported by strong seasonal demand, particularly during peak months.  YTD profitability remained steady, with EBITDA of Rs. 16.16 Cr. (EBITDA margin: 4.50 per cent) and PAT of Rs. 11.98 Cr. (PAT margin: 3.34 per cent), reflecting consistent throughput, cost pass-through to the extent feasible, and healthy volume traction. Acuité believes that sustaining scale-up while strengthening margins through improved cost efficiencies will remain monitorable for JE over the medium term.


Weaknesses

Moderate financial risk profile
JSK Enterprises (JE) maintains a moderate financial risk profile, marked by modest tangible net worth of Rs. 17.62 Cr. as on 31 March 2025 as against Rs. 7.99 Cr. as on 31 March 2024, driven by healthy profit accretion. Total debt increased to Rs. 40.86 Cr. in FY25 (FY24: Rs. 32.63 Cr.), largely comprising short-term working capital borrowings and unsecured loans from promoters used to support the scale-up in operations.  The gearing of the firm stood at 2.32 times in FY25 compared with 4.08 times in FY24. TOL/TNW stood at 3.50 times in FY25 as against 5.23 times in FY24. The reduction in TOL/TNW is consistent with the enterprise’s focus on improving working-capital cycle and better receivables rotation during peak business cycles. Further, the coverage ratios i.e. Interest coverage and debt servicing coverage ratio improved and stood at 3.59 times in FY25 and 2.86 times in FY24 respectively. Acuité believes that the firm’s financial risk profile would remain moderate owing to modest net worth base.

Moderately Intensive working capital management
JSK Enterprises (JE) operates in a distribution-driven business model that inherently carries high working-capital intensity, reflected in Gross Current Asset (GCA) days of 75 days as on 31 March 2025 compared with 93 days in FY24.  The firm's inventory levels stood at 23 days in FY25 (FY24: 25 days) owing to advance stocking during peak consumption months and a widening product portfolio. Management highlighted that inventory requirements typically rise ahead of the October–March seasonal cycle, which contributes nearly 50–60 per cent of annual sales. Receivable levels remain moderate, with debtor days improving to 47 days in FY25 from 65 days in FY24. Creditor days remained low at 26 days in FY25 (FY24: 22 days) since purchases are primarily on advance or near-advance basis. Working-capital utilisation remains high at ~96 per cent over the six months ending February 2026, reflecting dependence on bank lines to manage peak-season volumes. Acuité believes that the firm’s ability to improve its working-capital cycle while reducing reliance on short-term borrowings will remain a key monitorable over the medium term.

Capital withdrawal risk associated with proprietorship firm
Being a proprietorship firm, JE is exposed to the capital withdrawal risk. Any significant withdrawal from the capital will have a negative bearing on the financial risk profile of the firm.

Highly regulated alcoholic beverage industry
The alcoholic beverage industry operates under a highly regulated framework, with strict controls imposed by government authorities on production, distribution, pricing, and retail operations. Regulations vary across states and often involve licensing requirements, monitoring of supply chains, and compliance with taxation and excise norms. These stringent guidelines aim to ensure responsible trade practices and safeguard public interest but also result in operational constraints for businesses, affecting margins, working-capital needs, and overall flexibility.

Rating Sensitivities

Potential triggers (individual or collective) for an upward rating action:

•Consistent improvement in scale of operations and profitability
• TOL/TNW below 2 times 

Potential triggers (individual or collective) for a downward rating action:
  •  Significant decline in revenue by ~ 25 per cent
  • Elongation in working capital cycle leading to higher reliance on short-term borrowings or stretched liquidity. 
Liquidity Position
Adequate

JSK Enterprises (JE) maintains an adequate liquidity position, supported by an adequate net cash accruals net cash accruals of Rs. 9.97 Cr. in FY25 against nil maturing debt obligations over the same period. Cash accruals are expected to remain in the range of Rs. 14–18 Cr. during FY26–FY27, while upcoming debt repayments over the same period are estimated to be nil, providing a comfortable liquidity cushion. The firm has high reliance on its fund based facilities with utilisation high at ~96 per cent over the six months ending February 2026, reflecting dependence on bank lines to manage peak-season volumes. The firm maintains cash and bank balances of Rs. 1.21 Cr. as on 31 March 2025, and the current ratio stood at 1.20 times as on March 31, 2025. Acuité believes that the firm’s ability to manage its working-capital reliance while sustaining adequate accrual generation will remain critical to its liquidity position over the medium term.

 
Outlook: Stable
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Other Factors affecting Rating
­None
 

Particulars Unit FY 25 (Actual) FY 24 (Actual)
Operating Income Rs. Cr. 307.51 161.77
PAT Rs. Cr. 9.94 4.73
PAT Margin (%) 3.23 2.93
Total Debt/Tangible Net Worth Times 2.32 4.08
PBDIT/Interest Times 3.59 2.86
Status of non-cooperation with previous CRA (if applicable)
­Not Applicable
 
Any other information
­None
 
Applicable Criteria
• Default Recognition :- https://www.acuite.in/view-rating-criteria-52.htm
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm
• Trading Entities: https://www.acuite.in/view-rating-criteria-61.htm
Note on complexity levels of the rated instrument
Rating History: Not Applicable
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Lender’s Name ISIN Facilities Listing Status Regulated By Date Of Issuance Coupon Rate Maturity Date Quantum
(Rs. Cr.)
Complexity Level Rating
Punjab National Bank Not avl. / Not appl. Cash Credit Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 35.00 Simple ACUITE BBB | Stable | Assigned
Bank Of Baroda Not avl. / Not appl. Cash Credit Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 25.00 Simple ACUITE BBB | Stable | Assigned
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
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