Product Quantum (Rs. Cr) Long Term Rating Short Term Rating
Bank Loan Ratings 150.00 ACUITE BBB- | Stable | Upgraded -
Total Outstanding Quantum (Rs. Cr) 150.00 - -
 
Rating Rationale
Acuité has upgraded the long-term rating to ACUITE BBB- (read as ACUITE Triple B minus) from ‘ACUITE BB+’ (read as ACUITE double B plus) on the Rs.150.00 Cr. bank facilities of Honer Developers Private Limited (HDPL). The outlook remains 'Stable'.

Rationale for Upgrade
The rating upgrade considers the improved operational performance of HDPL in terms of healthy sales and collection traction. HDPL has also partly prepaid its loans through collections from customer advances. The Project "Honer Aquantis" is nearing completion stage with construction completed of 72.16 percent. The rating also draws comfort from the longstanding experience of promoters and reputation in the real estate sector and low funding risk and execution risk of the current on-going projects.
However, the above mentioned strengths are partially offset by the geographical concentration risk of ongoing project. Further, the rating is also constrained by inherent cyclicality in real estate industry.

About the Company
Honer Developers Private Limited (HDPL), based out of Hyderabad, Telangana, was incorporated in 2016 by four experienced professionals from the retail sector namely Mr. Venkateswarlu, Mr. S Rajamouli, Mr. Balachandrudu and Mr. Y.S. Kumar. The company is engaged in real estate construction and development. The company is currently executing a residential project under the name of ‘Honer Aquantis’ in Gopanapally, Hyderabad, with a total saleable area of 19,94,830 sq. ft. HDPL has succesfully completed 1.25 million sq. ft in the ‘Honer Vivantis’ project in FY2021. Under the SPV name, recently launched Honer Signatis with total leasable area of 7.8 million Sq fts. expected to be completed by February 2028. Honer is also executing one more project named as ‘Honer Richmont’ comprising of 142 villas at Kukatpally, Hyderabad.
 
Analytical Approach
­Acuité has considered the standalone business and financial risk profiles of HDPL for arriving at the rating.
 

Key Rating Drivers

Strengths
Longstanding experience of promoters and reputation in the South Indian market
HDPL is led by promoters of RS Brothers Group and Big C Mobiles Group. The directors of the company have aggregately handled more than 4 million sq. ft. of real estate development in Hyderabad, Vizag, Vijayawada, Rajahmundry, etc. for the last 14 years. Mr. P. Venkateswarlu has played the crucial role in creating the RS Brothers and South India Shopping Mall Group from scratch. Under his leadership, the Group has evolved, over 3 decades, to emerge as the region’s leading retail conglomerate. Mr. M. Balachandrudu the founder and Managing Director of Big C Mobile Group has been highly instrumental for the group’s success as it is today. This has led to better ingestion of brand name of “HONER” in the market of Hyderabad region. Succeeding in the past projects HDPL was incorporated with the intent to execute sizeable and affordable housing projects in Hyderabad, Vizag, Vijayawada, etc. This is unveiled through an already executed project, “Honer Vivantis” with a total saleable area of 11,65,200 sq. ft. in Hyderabad region and currently ongoing projects “Honer Aquantis” with a total saleable area of 19,94,830 sq. ft., "Honer Signatis" with total leasable area of 7.8 million Sq fts. and "Honer Richmont’' comprising of 142 villas at Kukatpally, Hyderabad. Acuité believes that the promoters have demonstrated strong execution capabilities with a reputation for quality and timely completion. Promoters industry and strong brand presence are expected to support in a successful sale of the existing units and upcoming projects and timely completion of the projects.

 
Low funding risk and execution risk
The company is currently developing a project “Honer Aquantis” at a cost of about Rs.617.86 Cr. The total saleable area of the aforesaid project is 19.94 lakh square feet. It is to be funded through Rs.200 Cr of debt, Rs.8.74 Cr of equity (in form of equity and unsecured loans) and remaining through customer advances. As on May 2023, , HDPL has completed 72.16 percent of construction and incurred Rs.445.86 Cr. The no. of flats booked were 973 units as on May 2023. The entire promoter's contribution of Rs.8.76 Cr has been infused and 32.41 percent (Rs.200 Cr) of debt has been availed as on May, 2023. Out of the Rs.200 Cr of debt, Rs.163Cr is prepaid. Around 66.22 percent of the project cost is covered through customer advances. In case of any exigency, the promoters are expected to bring additional money to support the project. Acuité believes that adequate funds and customer advances in place provides a larger scope of financial flexibility and exhibits low execution risks and funding risks.
Weaknesses
Geographically concentrated projects
HDPL has mostly executed its past projects in Hyderabad only.  There are 3 ongoing projects which are each expected to > 2 million sq. ft. and located in Hyderabad. The company would remain geographically concentrated until any further diversification to a different state. Furthermore, HDPL would continue to remain exposed to intense competition from larger players in Telangana like Jayabheri Group, Aparna Constructions and Estates Private Limited, Prestige Group, My Home Group, Kalpataru Group, Mantra Group, Lodha Group, etc.
 
Inherent cyclicality in Real Estate Sector
The real estate industry in India is highly fragmented with most of the real estate developers, having a city-specific or region-specific presence. The risks associated with the real estate industry are cyclical in nature of business (drop in property prices) and interest rate risk, among others, which could affect the operations.
Rating Sensitivities
  • Timely realization of customer advances pending from sold inventory.
  • Lower than expected sales traction leading to significant decline in cash flow due to slower customer advances or delays in project execution.
 
All Covenants
Those usually found, applicable or relevant for / to transacations of this kind, more particularly set out in the definitive agreements/ contracts proposed to be executed for the facility. 
 
Liquidity Position: Adequate
The company has adequate liquidity marked by a secured payment mechanism with escrow account. Robust metrics on construction, customer advances and sales with lower dependence on external debt aided to healthy DSCR. HDPL is mainly dependent on customer advances for its project funding and debt repayment.  Acuité expects HDPL to continue generating healthy surplus cash flows from its unsold inventory in the near to medium term to meet its repayment obligations as well as incremental construction costs.
 
Outlook: Stable
Acuité believes that the HDPL will maintain 'Stable' business risk profile over the medium term on the back of experienced promoters and strong brand presence in the real estate industry. The outlook may be revised to 'Positive' in case of higher-than-expected advances from customers resulting in adequate cash flows for early completion of the project and prepaying the debt. Conversely, the outlook may be revised to 'Negative' in case of any undue delay in completion of the project, or less-than-expected bookings and advance leading to stretch on its liquidity.
 
Other Factors affecting Rating
­None
 

Particulars Unit FY 23 (Provisional) FY 22 (Actual)
Operating Income Rs. Cr. 220.48 183.16
PAT Rs. Cr. 69.01 8.80
PAT Margin (%) 31.30 4.81
Total Debt/Tangible Net Worth Times 0.79 4.44
PBDIT/Interest Times 12.38 2.50
Status of non-cooperation with previous CRA (if applicable)
­Not Applicable
 
Any other information
­Not Applicable
 
Applicable Criteria
• Default Recognition :- https://www.acuite.in/view-rating-criteria-52.htm
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm
• Real Estate Entities: https://www.acuite.in/view-rating-criteria-63.htm

Note on complexity levels of the rated instrument
­In order to inform the investors about complexity of instruments, Acuité has categorized such instruments in three levels: Simple, Complex and Highly Complex. Acuite’s categorisation of the instruments across the three categories is based on factors like variability of the returns to the investors, uncertainty in cash flow patterns, number of counterparties and general understanding of the instrument by the market. It has to be understood that complexity is different from credit risk and even an instrument categorized as 'Simple' can carry high levels of risk. For more details, please refer Rating Criteria “Complexity Level Of Financial Instruments” on www.acuite.in.
 

Date Name of Instruments/Facilities Term Amount (Rs. Cr) Rating/Outlook
09 Aug 2023 Proposed Long Term Loan Long Term 75.00 ACUITE BB+ (Reaffirmed and Issuer not co-operating*)
Term Loan Long Term 75.00 ACUITE BB+ (Reaffirmed and Issuer not co-operating*)
11 May 2022 Proposed Long Term Loan Long Term 75.00 ACUITE BB+ (Downgraded and Issuer not co-operating*)
Term Loan Long Term 75.00 ACUITE BB+ (Downgraded and Issuer not co-operating*)
15 Feb 2021 Proposed Bank Facility Long Term 75.00 ACUITE BBB- | Stable (Assigned)
Term Loan Long Term 75.00 ACUITE BBB- | Stable (Reaffirmed)
20 Jan 2021 Term Loan Long Term 75.00 ACUITE BBB- | Stable (Assigned)
­

Lender’s Name ISIN Facilities Date Of Issuance Coupon Rate Maturity Date Quantum (Rs. Cr.) Complexity Level Rating
Not Applicable Not Applicable Proposed Long Term Loan Not Applicable Not Applicable Not Applicable 113.00 Simple ACUITE BBB- | Stable | Upgraded
HDFC Ltd Not Applicable Term Loan Not available Not available Not available 37.00 Simple ACUITE BBB- | Stable | Upgraded
­Note: The total debt rated of Rs.150 Cr is towards Honer Aquantis Project. As on May 2023, debt of Rs.37 Cr stands outstanding on the project.

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