Product Quantum (Rs. Cr) Long Term Rating Short Term Rating
Bank Loan Ratings 350.00 ACUITE BBB+ | Downgraded & Withdrawn -
Total Outstanding Quantum (Rs. Cr) 0.00 - -
Total Withdrawn Quantum (Rs. Cr) 350.00 - -
 
Rating Rationale
­Acuité has downgraded and withdrawn the long-term rating to 'ACUITE BBB+' (read as ACUITE triple B plus) from ‘ACUITE A’ (read as ACUITE A) on the Rs.350.00 Cr. bank facilities of Hella Infra Market Private Limited (HIMPL; Erstwhile Hella Infra Market Limited). The rating withdrawal is in accordance with Acuite’s policy on withdrawal of ratings. The rating is being withdrawn on account of request received from the company and no objection certificate (NOC) or no dues certificate (NDC) received from the banker.

Rationale for downgrade
The downgrade in the rating factors in the IT - Raid conducted wherein INR 224 cr. of undisclosed additional income in various assessment years was found and the matter is still awating closure. Further CBDT highlighted significant foreign funding via Mauritius route at exorbitantly high premium indicating concerns over governance.

 

About the Company
­Thane based, Hella Infra Market Private Limited (HIMPL; Erstwhile Hella Infra Market Limited) was incorporated in 2016 by Mr. Aaditya Sharda and Mr. Souvik Sengupta. The company runs an online procurement marketplace intended to serve the real estate and construction materials industry in the brand name of “Infra.Market”. HIMPL offers a one stop solution to various infrastructure players and provides them credit, which eliminates the need to maintain multiple suppliers. The company currently offers products & services such as readymix concrete, steel & metals, chemicals, equipment services along with various construction materials.
 
Analytical Approach
­Acuité has considered the standalone business and financial risk profiles of HIMPL to arrive at this rating.
 

Key Rating Drivers

Strengths
­Asset light business model with diversification in product portfolio and experienced management
HIMPL commenced its operations from FY17 as an online procurement marketplace under its own brand name of “Infra.Market” to serve majorly the construction and real estate industry.
The company is promoted by Mr. Aaditya Sharda and Mr. Souvik Sengupta. Mr. Sharda is an alumnus of IIM Ahmedabad and has a decade-long experience in the field of infrastructure and construction. Mr. Sengupta, is also an alumnus of IIM-Bangalore and a chartered accountant by profession with nearly a decade of experience in the same line of business. Apart from the promoters, the key management team of the company consist of experienced professionals who possess over two decade of experience in the field of Finance, IT engineering and many other to support the operations. The company is a business-tobusiness market place which offers end to end service to its customers. The company follows an Asset Light business model where it provides contract manufacturing by nonbranded manufactures under “Infra.Market” and act as distributor for various other branded products manufactures. HIMPL which offers products and services to four different industries across the country as well exports to other countries both under the distributorship model and contract manufacturing. The extensive network and experience of promoters have helped the company in expanding its business operations over the years.

Multiple rounds of equity funding has led to healthy liquidity and substantial growth in capital for future expansion
The company is backed by renowned investors such as Tiger Global, Nexus Venture Partners and Accel Partners The company has completed five rounds of equity funding raising total of
Rs. 1981.00 crore. Accel Partners, Tiger Global had participated in subsequent rounds of funding, indicating their willingness to provide support and growth capital. The funding has provided suffcient liquidity to enable medium-term Growth plans to HIMPL. The funds are likely to be used in working capital and expansion in new geographical regions organically and by inorganic expansions. Acuité however, believes that further equity mobilization may pose challenges in shareholding dilution as the promoters and promoters affiliates currently hold only 32 per cent (As on 31 July, 2022) of total outstanding shares in the company.

Healthy Financial risk profile
The financial risk profile of HIMPL stood healthy marked by healthy net worth, comfortable gearing and coverage indicators. The tangible net worth of the company stood at Rs. 2155.36 crore as on 31 March, 2022 as against Rs. 718.81 crore as on 31 March, 2021. It has subsequently increased to Rs.2336.40 crores as on July 2022. The significant improvement is backed by raising equity capital and infusion of funds by renowned investors. The gearing and TOL/TNW stood at 0.58 times and 0.72 times as on 31 March, 2022 over 0.22 times and 0.28 times as on 31 March, 2021. Total debt of Rs. 1253.38 crore consist of long term debt of Rs. 542.62 crore, short term debt of 469.02 crore and CPLTD of Rs. 241.74 crore as on 31 March, 2022. Debt protection metrics of interest coverage ratio and net cash accruals to total debt (NCA/TD) stood comfortable at 2.37 times and 0.12 times, respectively, for FY2022 as against 3.19 times and 0.20 times, respectively, in FY2021. The Debt service Coverage ratio (DSCR) stood at 1.88 times in FY2022 as against 2.75 times in FY2021. Acuité believes the financial risk profile of the company to remain comfortable in near to medium term backed by improved profitability position and healthy net cash accruals.
Weaknesses
­Limited track record of operations and working capital intensive nature of operations
The company has a short operational track record in the construction materials and services industry as its operations commenced from 2016. Further, as the brand ‘Infra.Market’ has gained recognition however it is relatively new in the industry and its brand visibility is limited, which is further aggravated by the intense competition. The absence of a sufficient operational track record is constraining factor. Further, high working capital intensive operations is marked by gross current asset (GCA) days which further deteriorated and stood high at 302 days in FY2022 vis-a-vis 266 days in FY2021. The receivable days of the company stood at 142 days as on March 31, 2022 and 126 days as on March 31, 2021 respectively. Thus leading to moderate utilization of its working capital limits at about 68.00 per cent for the last four months through July 2022.

High geographical concentration and intense competition
HIML faces geographical concentration risk ~ 40 to 50 percent of the total revenue in FY2022 was derived from the Mumbai, making it susceptible to slowdown in a particular geography/market. Furthermore, end user industry is real estate and infrastructural construction, which is cyclical in nature. In addition, company faces stiff competition from presence of large number of small and mid-size players in construction material supply market limiting barraging power with its customers and suppliers. Any slowdown in the economic conditions may affect the flow of orders and operating levels of the company.

High dependence on demand from construction and real estate industry
The end users of product and services offered by the company are majorly belonging to the construction and real estate industry which remains cyclical in nature. The revenues of the company are highly dependent upon the growth in demand of the aforementioned industry. Any slowdown in the economic conditions may impact growth in scale of operations of the company. Apart from that, the company also faces stiff competition from presence of large number of small and mid-size players in construction material supply market limiting barraging power with its customers and suppliers.

CBDT Notification and IT Raid
The IT department conducted a raid between 
9 March 2022 and 12 March 2022 wherein the department made following observation:
  • INR 224 cr. of undisclosed additional income in various assessment years on account of GST mismatches
  • Significant foreign funding via Mauritius route at exorbitantly high premium
  • Evidence of some network of Mumbai and Thane based shell companies
As per the response provided by the management IT Raid had no impact on the operations of the company. There is no demand made by the tax authorities till date and hence it is unlikely that there will be any contingent liability in the books for FY22. 
Rating Sensitivities
­
 
Material covenants
­None
 
Liquidity Position
Adequate
­The Liquidity profile of the company stood adequate marked by net cash accruals of Rs. 148.96 crores as against CPLTD of Rs. 28.57 cr in FY2022. The cash and bank balance stood at Rs. 289.55 crores and current ratio of the company stood at 2 times as on 31 march 2022. The gross current asset (GCA) days which stood high at 302 days in FY2022 and 266 days in FY2021. The bank limit utilization stood at 68 percent in last four month ending July 2022. The company has liquid investment in mutual funds worth Rs. 12.19 Cr.
 
Outlook: Stable
­Not Applicable
 
Other Factors affecting Rating
­None
 

Particulars Unit FY 22 (Provisional) FY 21 (Actual)
Operating Income Rs. Cr. 3248.38 1062.37
PAT Rs. Cr. 148.96 30.52
PAT Margin (%) 4.59 2.87
Total Debt/Tangible Net Worth Times 0.58 0.22
PBDIT/Interest Times 2.37 3.19
Status of non-cooperation with previous CRA (if applicable)
­None
 
Any other information
­None
 
Applicable Criteria
• Default Recognition :- https://www.acuite.in/view-rating-criteria-52.htm
• Trading Entitie: https://www.acuite.in/view-rating-criteria-61.htm
• Service Sector: https://www.acuite.in/view-rating-criteria-50.htm
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm

Note on complexity levels of the rated instrument
https://www.acuite.in/view-rating-criteria-55.htm

Date Name of Instruments/Facilities Term Amount (Rs. Cr) Rating/Outlook
10 Jun 2021 Working Capital Term Loan Long Term 10.00 ACUITE A | Stable (Assigned)
Cash Credit Long Term 25.00 ACUITE A | Stable (Assigned)
Cash Credit Long Term 15.00 ACUITE A | Stable (Assigned)
Cash Credit Long Term 8.00 ACUITE A | Stable (Assigned)
Working Capital Term Loan Long Term 20.00 ACUITE A | Stable (Assigned)
Cash Credit Long Term 25.00 ACUITE A | Stable (Assigned)
Cash Credit Long Term 20.00 ACUITE A | Stable (Assigned)
Cash Credit Long Term 20.00 ACUITE A | Stable (Assigned)
Cash Credit Long Term 10.00 ACUITE A | Stable (Assigned)
Cash Credit Long Term 10.00 ACUITE A | Stable (Assigned)
Working Capital Demand Loan Long Term 30.00 ACUITE A | Stable (Assigned)
Proposed Bank Facility Long Term 88.50 ACUITE A | Stable (Assigned)
Cash Credit Long Term 15.00 ACUITE A | Stable (Assigned)
Cash Credit Long Term 25.00 ACUITE A | Stable (Assigned)
Cash Credit Long Term 28.50 ACUITE A | Stable (Assigned)
06 Apr 2021 Cash Credit Long Term 14.00 ACUITE BBB- (Withdrawn)
Cash Credit Long Term 8.00 ACUITE BBB- (Withdrawn)
Working Capital Demand Loan Long Term 30.00 ACUITE BBB- (Withdrawn)
13 Apr 2020 Cash Credit Long Term 8.00 ACUITE BBB- | Stable (Assigned)
Cash Credit Long Term 14.00 ACUITE BBB- | Stable (Assigned)
Working Capital Demand Loan Long Term 30.00 ACUITE BBB- | Stable (Assigned)
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Lender’s Name ISIN Facilities Date Of Issuance Coupon Rate Maturity Date Quantum (Rs. Cr.) Rating
Axis Bank Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 25.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
State Bank of India Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 8.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
Bank of India Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 20.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
ICICI Bank Ltd Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 28.50 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
HDFC Bank Ltd Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 20.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
CSB Bank Limited Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 10.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
Canara Bank Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 15.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
Kotak Mahindra Bank Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 10.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
Bandhan Bank Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 15.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
Yes Bank Ltd Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 25.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
IDFC First Bank Limited Not Applicable Cash Credit Not Applicable Not Applicable Not Applicable 25.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
Not Applicable Not Applicable Proposed Long Term Bank Facility Not Applicable Not Applicable Not Applicable 88.50 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
Innoven Capital Not Applicable Working Capital Demand Loan (WCDL) 01-08-2019 Not available 01-09-2020 30.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
Vivrit Capital Private Ltd. Not Applicable Working Capital Term Loan 01-05-2020 14.6 01-11-2022 20.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
TATA Capital Financial Service Ltd. Not Applicable Working Capital Term Loan 01-12-2020 Not available 01-06-2023 10.00 ACUITE BBB+ | Downgraded & Withdrawn ( from ACUITE A )
­

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