Product Quantum (Rs. Cr) Long Term Rating Short Term Rating
Bank Loan Ratings 23.00 - ACUITE A4+ | Upgraded
Total Outstanding Quantum (Rs. Cr) 23.00 - -
Total Withdrawn Quantum (Rs. Cr) 0.00 - -
 
Rating Rationale

Acuité has upgraded its short term rating to ‘ACUITE A4+’ (read as ACUITE A four Plus)' on the Rs. 23 Cr bank facilities of Deekay Electricals(DK). 

Rationale for the rating

The upgrade reflects the long track record and experience of the promoters in electrical components wholesale trading, strong product portfolio, and moderate financial risk profile. However, the above mentioned rating strengths are partially offset by limited scalability, vulnerability of profitability owing to volatility in commodity prices and Susceptibility to cyclicality nature of industry and competitive nature of industry.
The earlier rating assigned was Acuite long term rating of "Acuite BB-', currently Acuite has rated the short term bank loan of the firm and the same has been upgraded implicitly.


About the Firm

Chennai based Deekay Electricals - Chennai was set up in 1996 as a partnership firm by Mr. Arun Kumar, Mr. and Mrs. Sunitha . The firm trades in electrical goods such as electrical wiring switch gears cables and other allied products. The company is engaged as a distributor of lighting and other electrical products for companies like Polycabs, Siemens India, EPCOS etc.

 
About the Group

Hyderabad based Deekay Electricals - Hyderabad was set up in 2008 as a partnership firm by Mr. Arun Kumar and Mr. Atish Kumar Srisrimal. The company is engaged in Electricals wholesale and retail
Bangalore based Deekay Electricals - Bangalore was set up in 2016 as a partnership firm by Mr. Arun Kumar, Mr. Kamal Chand Ostwal, Mrs. Rakhee.H, Mr. Navneet Jhaver. The company is engaged in Electricals wholesale and retail.

 

Analytical Approach

Extent of Consolidation
•Full Consolidation
Rationale for Consolidation or Parent / Group / Govt. Support

­Acuité has consolidated the business and financial risk profiles of Deekay Electricals (Chennai), Deekay Electricals Hyderabad, and Deekay Electricals Bangalore to arrive at the rating on the basis of common management, similar line of business and financial linkages. The three entities together are referred to as 'Deekay Group’.

Key Rating Drivers

Strengths

Experienced Management and Strong Product Portfolio
Deekay Electricals (DE), established in 1996, is a Chennai-based partnership firm led by partners, Mr. Arun Kumar and Mrs. Sunitha Arun with a collective experience of more than 2 decades in the industry. The group is a distributor of electrical products of Polycabs, Siemens India, EPCOS, Crompton greaves among others in Chennai, Hyderabad and Bangalore cities. The products sold by the firm includes electircal appliances like wires, cables, switch gears, building products, panels, capacitors, lightings, fans, lugs and terminals.
Deekay Group (DK Group) caters to dealers, OEMS (original equipment manufacturers), contractors, builders and retail customers. Group’s operating revenue increased to 290.96 Cr in FY2022 from 186.33 Cr in FY2021 due to increase in prices, expansion of dealership network and favourable market conditions. Operating profits of the group increased to 16.48 Cr in FY2022 from 10.13 Cr in FY2021 with stable operating margins of 5.67 percent in FY2022 and 5.44 percent in FY2021 .

Acuité believes that the group will continue to benefit from its experienced management and established relationships with both customers as well as suppliers in the medium term.

Moderate Financial Risk Profile

DK group’s financial risk profile is moderate marked by healthy capital structure and coverage indicators. Group’s net worth stood at 45.37 Cr as on March 2022 against 39.71 Cr as on March 2021, networth are expected to remain modest on account of limited accretion to reserve. Debt protection metrics of Interest coverage ratio stood at 3.58 times as on March 31st 2022 against 2.38 times as on March 31st 2021. The net cash accrual to debt stood at 0.2 times as on March 31st 2022 against 0.12 times as on March 31st 2021. The total outside liabilities to tangible net worth stood at 1.81 times as on March 31st 2022 against 1.85 times as on March 31st 2021. 
Acuité believes that the financial risk profile of the firm is expected to remain moderate in the absence of any major debt funded capex in near to medium term.

Weaknesses

Moderately intensive working capital operation
The working capital operations of the group are moderately intensive with Gross current asset (GCA) days of 158 days in FY 2022 as against 215 days in FY 2021. The improvement in GCA days is majorly due to better inventory management with inventory days reduced to 47 days in FY 2022 as against 72 days in FY 2021. Further, the debtor days has reduced to 107 days in FY 2022 as against 136 days in FY 2021. However, the same is still higher as the credit period allowed to customer is around 90 days. Further, out of the total debtor outstanding as on March 2022 of Rs 85 Cr, Rs 10.70 Cr are outstanding for period of more than a year. Acuite’ believes that working capital operations of the group may continue to remain moderately intensive considering the nature of business.


Vulnerability of profitability owing to volatility in commodity prices
The profitability margins of the group are susceptible to volatility in commodity prices. Significant changes in commodity prices will  impact the margins of the group. Acuité believes that profitability of the group will remain susceptible to volatility in commodity prices in the near to medium term.


­Susceptibility to cyclicality nature of industry and competitive nature of industry
The firm engaged in trading business of electrical products to dealers, OEMS (original equipment manufacturers), contractors, builders and retail customers. Demand for electrical components is majorly dependent upon the economic activities taking place in and around the country. The end user industry being infrastructure, manufacturing, service and real state, any significant slowdown in these industries will impact the demand of electrical components and will impact the revenues of the firm. Further, the firm competes with various players in the organized and unorganized segments in the electrical component trading industry, thus limiting the pricing power.

 

Rating Sensitivities
  • ­Significant improvement in scale of operations, while maintaining profitability margins.
  • Deterioration in working capital cycle, deterioration of financial risk profile and liquidity.
 
Material Covenants
­None
 
Liquidity: Adequate

The group has the adequate liquidity position as reflected by the cash accruals of Rs 12.82 Cr as on March 31st 2022, going forward cash accruals are expected to remain in the range of 11.50 Cr to 13 Cr. Unencumbered cash and bank balance stood at Rs. 0.51 Cr with current ratio of 1.73 times as on March 31st 2022. The group’s working capital management is moderately intensive with GCA days of 158 days for FY2022 as against 215 days’ in FY2021. Working capital limits are utilized in the range of 75 percent for 12 months ending October 2022.
 

 
Outlook:

Not Applicable

 
Other Factors affecting Rating
­None
 

Particulars Unit FY 22 (Actual) FY 21 (Actual)
Operating Income Rs. Cr. 290.96 186.33
PAT Rs. Cr. 12.54 5.90
PAT Margin (%) 4.31 3.17
Total Debt/Tangible Net Worth Times 1.45 1.30
PBDIT/Interest Times 3.58 2.38
Status of non-cooperation with previous CRA (if applicable)
­None
 
Any Other Information
­None
 
Applicable Criteria
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm
• Consolidation Of Companies: https://www.acuite.in/view-rating-criteria-60.htm
• Default Recognition: https://www.acuite.in/view-rating-criteria-52.htm
• Rating Process and Timeline: https://www.acuite.in/view-rating-criteria-67.htm
• Trading Entitie: https://www.acuite.in/view-rating-criteria-61.htm

Note on Complexity Levels of the Rated Instrument

In order to inform the investors about complexity of instruments, Acuité has categorized such instruments in three levels: Simple, Complex and Highly Complex. Acuite’ s categorisation of the instruments across the three categories is based on factors like variability of the returns to the investors, uncertainty in cash flow patterns, number of counterparties and general understanding of the instrument by the market. It has to be understood that complexity is different from credit risk and even an instrument categorized as 'Simple' can carry high levels of risk. For more details, please refer Rating Criteria “Complexity Level Of Financial Instruments” on www.acuite.in

 

Date Name of Instruments/Facilities Term Amount (Rs. Cr) Rating/Outlook
30 Jun 2022 Cash Credit Long Term 12.00 ACUITE BB- ( Issuer not co-operating*)
Cash Credit Long Term 11.00 ACUITE BB- ( Issuer not co-operating*)
01 Apr 2021 Cash Credit Long Term 23.00 ACUITE BB- (Downgraded and Issuer not co-operating*)
08 Jan 2020 Cash Credit Long Term 23.00 ACUITE BB (Issuer not co-operating*)
­

Lender’s Name ISIN Facilities Date Of Issuance Coupon Rate Maturity Date Quantum (Rs. Cr.) Complexity Level Rating
RBL Bank Not Applicable Bills Discounting Not Applicable Not Applicable Not Applicable 15.00 Simple ACUITE A4+ | Upgraded
Not Applicable Not Applicable Proposed Short Term Bank Facility Not Applicable Not Applicable Not Applicable 8.00 Simple ACUITE A4+ | Upgraded
*Annexure 2 - List of Entities (applicable for Consolidation or Parent / Group / Govt Support)

­1. Deekay Electricals
2. Deekay Electricals, Bangalore
3. Deekay Electricals, Hyderabad

 

Contacts
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