Product Quantum (Rs. Cr) Long Term Rating Short Term Rating
Bank Loan Ratings 53.50 ACUITE BBB+ | Reaffirmed & Withdrawn -
Bank Loan Ratings 31.77 Not Applicable | Withdrawn -
Bank Loan Ratings 9.73 - Not Applicable | Withdrawn
Total Outstanding 0.00 - -
Total Withdrawn 95.00 - -
 
Rating Rationale

Acuité has reaffirmed and withdrawn its long-term rating of 'ACUITE BBB+' (read as ACUITE triple B plus) on the Rs.53.5 Cr.  bank facilities for Cogent E-Services Limited (CESL). The rating has been withdrawn on account of the request received from the company and no objection certificate received from the banker.

Further, Acuite has withdrawn its long-term rating on Rs.31.77 Cr. bank facilities and short-term rating on Rs.5.00 Cr. bank facilities of Cogent E-Services Limited without assigning any rating as the instrument is fully paid off. The rating has been withdrawn on account of the request received from the company, and no dues certificate received from the banker.

Acuité has also withdrawn its rating on the Rs. 4.73 Cr. short-term bank facilities of Cogent E-Services Limited without assigning any rating as it is a proposed facility. The rating has been withdrawn on account of the request received from the company.

The rating has been withdrawn as per Acuite's policy of withdrawal of ratings as applicable to the respective instrument/facility.

Rationale for rating
The rating reaffirmation factors in the established track record of the company along with stable scale of operations over the years. The rating also factors in the reputed clientele base, strong financial risk profile and efficient working capital operations for the company. These strengths are however partly offset by significant dependence on few customer base, potential challenges in contract renewals with key clients, and industry-specific risks, particularly due to the company’s elevated attrition rate.

About the Company
Incorporated in 2004, Cogent E-Services Limited (CESL) is a Noida based IT and BPO service provider. The company primarily caters to inbound and outbound call center outsourcing requirements for domestic operations of many reputed companies. It provides software services, data management services, email support, chat support etc. Currently the company operates in twelve Indian cities namely Noida, Bengaluru, Vadodara, Mangaluru, Meerut, Bareilly, Thane, Nashik, Hyderabad, Navi Mumbai, Gurugram and Anantapur. The present directors of the company are Mr. Pranjal Kumar, Mr. Abhinav  Singh, Mr. Arunabh Singh, Mr. Gaurav Abrol, Ms. Juhi Sakhuja and Mr. Nishant Ambust.
 
Unsupported Rating
­Not Applicable
 
Analytical Approach
­Acuité has considered the standalone business and financial risk profiles of CESL to arrive at the rating.
 
Key Rating Drivers

Strengths
Established track record of operations
CESL has an established track record of operations of almost two decades and is supported by an experienced management. The company has recorded a stable scale of operations over the years, with the revenue at Rs. 457.09 Cr. in FY25 (Est.) as against Rs. 465.96 Cr. in FY24. Further, the company has a reputed clientele of ~70 entities from various industries such as NBFCs & fintech, banking and insurance, telecommunication, e-commerce, direct to home television, etc.

Strong financial risk profile
The financial risk profile of the company remained strong marked by a healthy net worth, low gearing, and strong debt protection metrics. The net worth of the company improved to at Rs. 198.34 Cr. as on March 31, 2025 (Est.) as against Rs. 167.48 Cr. as on March 31, 2024. The gearing of the company remained below unity 0.10 times as on March 31, 2025 (Est.) (0.15 times as on March 31, 2024). The TOL/TNW stood at 0.60 times as on March 31, 2025 (Est.) as against 0.90 times as on March 31, 2024. The total outside liabilities are mainly financial lease liabilities of the company. The debt protection metrics also stood comfortable with debt service coverage ratio and Interest coverage ratio standing at 4.56 times and 7.27 times respectively as on FY2025 (Est.).

Working capital efficient operations
The working capital operations of the company has remained efficient marked by gross current assets (GCA) days of 94 days in FY25 (Est.) (79 days in FY24). This mainly includes debtor days which stood at 38 days in FY25 (Est.) as against 34 days in FY24. Further, it also includes current assets comprising of unbilled revenue. The company has average dependence on short term bank finance with an average utilization of 29% for last 6 months ended June 2025.

Weaknesses
Customer concentration and contract renewal risk
CESL faces customer concentration risk with its top four customers contributing nearly 55% of its total revenue. Further, the contracts for the services with its customers are for three years and future revenue for the company is highly dependent on renewal of these contracts. However, to mitigate this risk to some extent renewal clauses are mentioned in contract at the discretion of both parties.

Competitive industry with manpower attrition? risk
The global IT services industry is dominated by several large players and small niche technology players. The industry is highly technology-oriented which keeps changing from time to time. Thus, the company has to keep upgrading the services it offers according to the needs of its clients and changes in the industry. Further, employees are the key resources for such organisations and attrition risk is a critical parameter for growth. However, the established relationship with clients and vendors, diversified geographical presence and experienced management mitigate the risk to some extent.
Rating Sensitivities
­Not Applicable
 
Liquidity Position
Strong
CESL has strong liquidity position marked by healthy net cash accruals (NCA) to its maturing debt obligations. The company is estimated to have generated sufficient cash accruals of Rs.76.56 Cr. in FY2025 (Est.) against its repayment obligation of Rs.6.26 Cr. during the same period. Further, the current ratio stands is estimated to have remained healthy at 3.00 times as on March 31, 2025. Also, the dependence on short term finance is low with an average limit utilization of 29 percent for 6 months ended June 2025. The company had cash and bank balance of Rs.5.29 crore as on March 31, 2025 (Est.).
 
Outlook - Not Applicable
­
 
Other Factors affecting Rating
­None
 

Particulars Unit FY 24 (Actual) FY 23 (Actual)
Operating Income Rs. Cr. 465.96 413.93
PAT Rs. Cr. 33.55 27.66
PAT Margin (%) 7.20 6.68
Total Debt/Tangible Net Worth Times 0.15 0.16
PBDIT/Interest Times 7.67 8.59
Status of non-cooperation with previous CRA (if applicable)
­Not Applicable
 
Any other information
­None
 
Applicable Criteria
• Default Recognition :- https://www.acuite.in/view-rating-criteria-52.htm
• Service Sector: https://www.acuite.in/view-rating-criteria-50.htm
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm

Note on complexity levels of the rated instrument

Date Name of Instruments/Facilities Term Amount (Rs. Cr) Rating/Outlook
19 Jun 2024 Bank Guarantee (BLR) Short Term 5.00 ACUITE A2 (Upgraded from ACUITE A3+)
Proposed Short Term Bank Facility Short Term 4.73 ACUITE A2 (Upgraded from ACUITE A3+)
Cash Credit Long Term 29.50 ACUITE BBB+ | Stable (Upgraded from ACUITE BBB | Stable)
Cash Credit Long Term 29.50 ACUITE BBB+ | Stable (Upgraded from ACUITE BBB | Stable)
Term Loan Long Term 24.00 ACUITE BBB+ | Stable (Upgraded from ACUITE BBB | Stable)
Term Loan Long Term 1.55 ACUITE BBB+ | Stable (Upgraded from ACUITE BBB | Stable)
Term Loan Long Term 0.72 ACUITE BBB+ | Stable (Upgraded from ACUITE BBB | Stable)
06 Jul 2023 Proposed Bank Guarantee Short Term 5.00 ACUITE A3+ (Assigned)
Proposed Short Term Bank Facility Short Term 2.33 ACUITE A3+ (Assigned)
Term Loan Long Term 1.61 ACUITE BBB | Stable (Assigned)
Term Loan Long Term 3.06 ACUITE BBB | Stable (Assigned)
Proposed Cash Credit Long Term 10.00 ACUITE BBB | Stable (Assigned)
Term Loan Long Term 24.00 ACUITE BBB | Stable (Assigned)
Cash Credit Long Term 29.50 ACUITE BBB | Stable (Assigned)
Cash Credit Long Term 19.50 ACUITE BBB | Stable (Assigned)
­

Lender’s Name ISIN Facilities Date Of Issuance Coupon Rate Maturity Date Quantum
(Rs. Cr.)
Complexity Level Rating
Bank of Baroda Not avl. / Not appl. Bank Guarantee (BLR) Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 5.00 Simple Not Applicable|Withdrawn
HDFC Bank Ltd Not avl. / Not appl. Cash Credit Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 29.50 Simple ACUITE BBB+ | Reaffirmed & Withdrawn
Bank of Baroda Not avl. / Not appl. Cash Credit Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 29.50 Simple Not Applicable|Withdrawn
Not Applicable Not avl. / Not appl. Proposed Short Term Bank Facility Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 4.73 Simple Not Applicable|Withdrawn
HDFC Bank Ltd Not avl. / Not appl. Term Loan 13 Jan 2023 Not avl. / Not appl. 27 Feb 2028 24.00 Simple ACUITE BBB+ | Reaffirmed & Withdrawn
Bank of Baroda Not avl. / Not appl. Term Loan 14 Mar 2024 Not avl. / Not appl. 31 Oct 2024 0.72 Simple Not Applicable|Withdrawn
Bank of Baroda Not avl. / Not appl. Term Loan 14 Mar 2024 Not avl. / Not appl. 30 Nov 2024 1.55 Simple Not Applicable|Withdrawn

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