Product Quantum (Rs. Cr) (SEBI) Quantum (Rs. Cr) (Other FSR) Long Term Rating Short Term Rating Regulated By
Bank Loan Ratings 0.00 5.00 ACUITE BBB | Stable | Assigned - RBI
Bank Loan Ratings 0.00 58.00 ACUITE BBB | Stable | Reaffirmed - RBI
Total Outstanding 0.00 63.00 - - -
Total Withdrawn 0.00 0.00 - - -
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
 
Rating Rationale

Acuite has reaffirmed long term rating of 'ACUITE BBB' (read as ACUITE Triple B) on Rs.58 crore of bank facilities of Believe International Limited (BIL). The outlook remain 'Stable'.
Further Acuite has assigned long term rating of 'ACUITE BBB' (read as ACUITE Triple B) on Rs.5 crore of bank facilities of Believe International Limited (BIL). The outlook is 'Stable'.

Rationale for Rating:

The rating reflects the company’s established track record and experienced management, along with significant scalability from Rs. 163.81 crore in FY24 to Rs. 281.84 crore in FY26 (prov.), driven by higher sales volumes and improved realizations. It also factors in the company’s moderate financial risk profile, supported by improved net worth, low gearing, and adequate debt coverage indicators. The company’s working capital management remains efficient, as evidenced by low debtor days and efficient inventory management. Liquidity is adequate, backed by net cash accruals of Rs. 10.63 crore against long-term debt repayments of Rs. 4.21 crore in FY26 (prov.). However, the rating is constrained by margin volatility due to fluctuations in raw material prices influenced by external factors and government regulations, along with intense competition from both organized and unorganized industry players.


About the Company

­Believe International Limited (BIL), was founded in 2011, is a Gujarat-based pharmaceutical company involved in the trading and distribution of medicine as well as manufacturing of generic tablets, capsules etc like for fever, diabetics, anti-biotics multivitamins etc. The company also undertakes job work for third parties. In 2023, it commissioned a formulation manufacturing unit at Kosamba, Gujarat, which received WHO certification in 2024. The company holds several quality and regulatory certifications, including WHO, GMP, GLP, FDCA, and ISO 9001:2008, and is registered with industry bodies such as SGCCI and Pharmexcil. The company is promoted by an experienced group comprising Mr. Rajni Babulal Mungra, Mr. Ashish Hasmukh Shah, Mr. Divyangkumar Dhanjibhai Vadi, and Ms. Hiral Ashokbhai Vadodariya. 

 
Unsupported Rating
­Not Applicable.
 
Analytical Approach
­Acuite has taken the standalone business and financial risk profile of BIL to arrive at the rating.
 
Key Rating Drivers

Strengths

­Benefited from Experienced Management:
The company is promoted by an experienced group comprising Mr. Rajni Babulal Mungra, Mr. Ashish Hasmukh Shah, Mr. Divyangkumar Dhanjibhai Vadi, and Ms. Hiral Ashokbhai Vadodariya. The promoters possess over a decade of experience in the same line of business, which has enabled the company to evolve from a trading and distribution entity to a manufacturer of generic medicines. Over the years the company has developed healthy relationship with its customers and suppliers. Acuite believes that going forward, BIL is expected to benefit from its experienced management team.

Continuous improvement Scale of Operation with marginal moderation in operating Profitability:
BIL has demonstrated a steady expansion in its scale of operations, with revenue increasing to Rs. 281.84 crore in FY26 (provisional) from Rs. 200.87 crore in FY25 and Rs. 163.81 crore in FY24, supported by growth in both trading and manufacturing segments, driven primarily by higher sales volumes across product categories. The revenue mix remains largely contributed by trading activities, contributing about 88% of total revenue, while the remaining 12% is derived from own manufacturing and job work operations. Further BIL has already achieved total revenue of Rs.72.20 crores in Q1FY27 as compared to Rs.64.70 crores in Q1FY26 indicates revenue growth in the medium term. Despite strong topline growth, profitability has exhibited some volatility, with EBITDA margin declining to 5.58% in FY26 (prov.) from 6.44% in FY25, mainly due to higher raw material consumption costs. However, PAT margin improved marginally to 2.70% in FY26 (prov.) from 2.15% in FY25, supported by lower finance costs. Going forward, the company expects further improvement in its operating performance, driven by increased contribution from manufacturing activities as they plan to foray into export markets with their own brand. Also the Company is planning expand their capacity by twice of the current installed capacity in FY 27, cost for the same is around Rs.5-6 crore, out of which Rs.5 crore will be funded through borrowings and remaining will be funded through internal accruals. Acuité believes that while the overall operating performance is likely to improve over the medium term, the sustainability of profitability margins will remain a key monitorable.

Moderate Financial Risk profile:
The financial risk profile of the company is marked by improvement in net worth, low gearing, and moderate debt protection metrics. The adjusted tangible net worth increased substantially to Rs. 40.26 crore in FY26 (provl) from Rs. 14.57 crore in FY25 and Rs. 10.32 crore in FY24, driven by Rs.5.22 crore of equity infusion, internal accruals, and the treatment of unsecured loans amounting to Rs. 13.12 crore as quasi-equity, as these have been subordinated to debt. Total borrowings declined to Rs. 45.64 crore in FY26 (prov.) from Rs. 51.05 crore in FY25, resulting in an improvement in gearing to 1.13 times from 3.50 times. Debt protection metrics also improved, with interest coverage ratio and debt service coverage ratio rising to 5.04 times and 1.87 times, respectively, in FY26 (prov.) from 2.63 times and 1.38 times in FY25. Further, leverage indicators such as Total Liabilities to Tangible Net Worth (TOL/TNW) and Debt/EBITDA improved to 1.49 times and 2.89 times, respectively, in FY26 (prov.) from 4.63 times and 3.91 times in FY25. Acuité believes that the company’s financial risk profile is expected to improve further over the medium term in the absence of any major debt-funded capital expenditure plans.

Efficient Working Capital Management:
The working capital management remained efficient, as reflected by GCA days of 74 days in FY26 (prov.) compared to 73 days in FY25. Inventory days improved to 52 days in FY26 (prov.) from 67 days in FY25 on account of better inventory control and stocking aligned with customer demand, while the company generally maintains inventory in the range of 45–60 days. Debtor days stood at 19 days in FY26 (prov.), pertain largely to the manufacturing segment, and the same is in line with the average collection period of 15–20 days. Creditor days also improved to 13 days in FY26 (prov.) from 28 days in FY25. Overall, Acuite believes the working capital management to remain moderate over the medium term, considering the inherent nature of the company’s operations.


Weaknesses

­Susceptibility to fluctuations in raw-material prices, intense competition, and regulatory risks:
The entity operates in both trading as well as manufacturing segments. Margins in the trading segment remain constrained due to elevated procurement costs, including volatility in input prices coupled with limited pricing flexibility amid intense competition and regulatory price caps. The manufacturing segment, though relatively less for the company, still is impacted by fluctuations in key raw material costs i.e APIs (Active Pharmaceutical Ingredients) and pricing pressures in a competitive landscape. Overall, these factors continue to exert pressure on profitability and limit margin expansion.

Rating Sensitivities

Potential triggers (individual or collective) for an upward rating action:
­
  1. Improvement in scale of operation and profitability increases to 7% or more
  2. Improvement in financial risk profile
Potential triggers (individual or collective) for a downward rating action:
­
  1. Topline declines by 30% and decline in profitability
  2. Any deterioration in financial risk profile
Liquidity Position
Adequate

­The liquidity of the Company is marked adequate supported by net cash accrual (NCA) of Rs. 10.63 crore against the long-term debt repayment of Rs. 4.21 crore in FY 26(prov). The NCA is expected to be in the range of the Rs.14- Rs.16 crore against long term debt repayment of Rs. 5.27 crore for FY 27 and FY 28. The current ratio stood at 1.30 times in FY 26 (prov). The Company has maintained cash and bank balance of Rs. 2.67 crore in FY 26 (prov). The average bank limit utilization stood high at 92.70% for six month ended May’26. BLU stood high mainly on account of high inventory requirements. The Company has planned to incur capex around of Rs.5-6 crore in FY 27 to increase their installed capacity for that they have already taken borrowing of Rs.5 crore. Acuite believes liquidity is expected to remain adequate in the medium term supported by steady accruals against the long term repayment.

 
Outlook: Stable
­
 
Other Factors affecting Rating
­None
 

Particulars Unit FY 26 (Provisional) FY 25 (Actual)
Operating Income Rs. Cr. 281.84 200.87
PAT Rs. Cr. 7.60 4.32
PAT Margin (%) 2.70 2.15
Total Debt/Tangible Net Worth Times 1.13 3.50
PBDIT/Interest Times 5.04 2.63
Status of non-cooperation with previous CRA (if applicable)
­Not Applicable
 
Any other information
­None
 
Applicable Criteria
• Default Recognition :- https://www.acuite.in/view-rating-criteria-52.htm
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm
• Trading Entities: https://www.acuite.in/view-rating-criteria-61.htm
Note on complexity levels of the rated instrument

Date Name of Instruments/Facilities Term Amount (Rs. Cr) Rating/Outlook
25 Jun 2026 Term Loan Long Term 10.12 ACUITE BBB | Stable (Assigned)
Cash Credit Long Term 35.00 ACUITE BBB | Stable (Assigned)
Term Loan Long Term 5.00 ACUITE BBB | Stable (Assigned)
Term Loan Long Term 4.55 ACUITE BBB | Stable (Assigned)
Term Loan Long Term 2.22 ACUITE BBB | Stable (Assigned)
Proposed Long Term Bank Facility Long Term 1.11 ACUITE BBB | Stable (Assigned)
­

Lender’s Name ISIN Facilities Listing Status Regulated By Date Of Issuance Coupon Rate Maturity Date Quantum
(Rs. Cr.)
Complexity Level Rating
State Bank of India Not avl. / Not appl. Cash Credit Unlisted RBI 31 Mar 2026 Not avl. / Not appl. Not avl. / Not appl. 35.00 Simple ACUITE BBB | Stable | Reaffirmed
Not Applicable Not avl. / Not appl. Proposed Long Term Bank Facility Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 0.48 Simple ACUITE BBB | Stable | Reaffirmed
State Bank of India Not avl. / Not appl. Term Loan Unlisted RBI 30 Jun 2022 Not avl. / Not appl. 31 May 2030 10.12 Simple ACUITE BBB | Stable | Reaffirmed
State Bank of India Not avl. / Not appl. Term Loan Unlisted RBI 31 Aug 2023 Not avl. / Not appl. 31 Mar 2030 2.22 Simple ACUITE BBB | Stable | Reaffirmed
State Bank of India Not avl. / Not appl. Term Loan Unlisted RBI 31 May 2026 Not avl. / Not appl. 30 Apr 2033 5.00 Simple ACUITE BBB | Stable | Reaffirmed
State Bank of India Not avl. / Not appl. Term Loan Unlisted RBI 31 Mar 2026 Not avl. / Not appl. 31 May 2029 4.55 Simple ACUITE BBB | Stable | Reaffirmed
State Bank of India Not avl. / Not appl. Working Capital Term Loan Unlisted RBI 31 May 2026 Not avl. / Not appl. 15 Apr 2031 0.63 Simple ACUITE BBB | Stable | Reaffirmed
State Bank of India Not avl. / Not appl. Working Capital Term Loan Unlisted RBI 31 May 2026 Not avl. / Not appl. 15 Apr 2031 5.00 Simple ACUITE BBB | Stable | Assigned
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.

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