Product Quantum (Rs. Cr) (SEBI) Quantum (Rs. Cr) (Other FSR) Long Term Rating Short Term Rating Regulated By
Bank Loan Ratings 0.00 23.98 ACUITE BBB | Stable | Assigned - RBI
Bank Loan Ratings 0.00 29.26 - ACUITE A3+ | Assigned RBI
Total Outstanding 0.00 53.24 - - -
Total Withdrawn 0.00 0.00 - - -
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
 
Rating Rationale

­Acuite has assigned long term rating of "ACUITE BBB" (read as ACUITE Triple B) and short term rating of "ACUITE A3+" (read as ACUITE A Three Plus) on Rs.53.24 crore of bank facilities of Mitthan Lal Marketing Limited. The Outlook is 'Stable'.

Rationale for Rating:

The rating factors in the group’s established track record and healthy growth in scale of operations, with topline increasing significantly from Rs. 541.46 crore in FY24 to Rs. 784.41 crore in FY26 (Prov.), driven by higher demand for paper and related products. Further, the operating performance is expected to improve, supported by the upcoming capacity expansion in the self-adhesive paper and film segment, with capacity projected to increase from 16.80 crore sqm to 25.20 crore sqm. This expansion is likely to drive revenue growth of approximately 30–40% in the medium term. The financial risk profile is moderate, aided by an improving net worth base, better gearing levels, and moderate debt protection metrics. Liquidity remains adequate, as reflected in net cash accruals of Rs. 16.63 crore against long-term debt obligations of Rs. 2.76 crore in FY26 (Prov), further liquidity is supported by cash and bank balance of Rs. 7.88 crore and free liquid investment of Rs.9.35 crore in FY 26 (Prov.) largely in fixed deposits and mutual funds. However, the rating is constrained by the group’s working capital-intensive operations, marked by moderately elongated debtor and inventory cycles and high current asset levels due to receivables from revenue authorities, GST credits, and advances to suppliers. Although a marginal improvement in operating profit margins has been observed in FY26 (provisional) compared to FY25, further improvement in margins remains a key monitorable, given the volatility in raw material prices and the inherently cyclical nature of the paper industry.


About the Company

­Mitthan Lal Marketing Limited (MLML), incorporated in 1995, is engaged in the trading of paper and paper board. Here they have sold to consumers through distribution channel. The directors of the Company are  Mr. Vinay Jain, Mr. Siddharth Jain and Mrs. Meenakshi Jain. MLML is based in Kolkata.

 
About the Group
­MLJ Industries Limited (MLJIL), incorporated in 1997, is engaged in the manufacturing of self-adhesive label paper & film and cup stock. The company currently has an installed capacity of 16.8 Cr Sqm for self-adhesive label paper & film and 9,600 MT for cup stock. MLJIL’s factory has situated in Greater Noida.
MLM India Limited (MLMIL)incorporated in 1995, is engaged in the trading of paper and pulp, primarily dealing in the purchase and sale of various paper grades. in this company they have directly sold to consumers.
 
Unsupported Rating
­Not Applicable
 
Analytical Approach

Extent of Consolidation
•Full Consolidation
Rationale for Consolidation or Parent / Group / Govt. Support
­For arriving at its ratings, Acuite has consolidated the business and financial risk profiles of Mitthan Lal Marketing Limited,MLJ Industries Limited and MLM India Limited, and in terms of common management, same line of business and operational linkage.
Key Rating Drivers

Strengths

­

Experienced Management:
The Mitthan Lal Group (MLG) Group comprises of three entities—MLJ Industries Limited, MLM India Limited, and Mitthan Lal Marketing Limited—engaged in the manufacturing and trading of paper and paper-related products. The group mainly caters to packaging industry, food and beverages industry. The group has been operating in the paper industry since 1948 and is a family-run business managed by the Jain family, currently in its fourth generation. The key promoters, Mr. Vinay Jain and Mr. Siddharth Jain, collectively bring over three decades of industry experience, which has helped the group build relationships with customers and suppliers. Acuité believes that the group will continue to benefit from the promoters’ extensive experience going forward.

Geographically diversified and Steady Scale of operation:
The group reported an increase in revenue to Rs.784.41 crore in FY 26 (prov.), compared to Rs.720.89 crore in FY 25 mainly driven by increased demand for paper and paper pulp. Out of this revenue around 55-60% is contributed by trading segment and remaining is contributed by manufacturing segment. The group’s revenue is diversified across various states in the domestic market as well as the global market. Around 15% of total revenue is contributed by exports. Further the group has recorded Rs.225.54 crores in Q1FY27, indicates the stable operating revenue. EBITDA margin also marginally improved to 4.23% in FY 26 (prov) from 3.84% in FY 25 mainly due to better margins in the trading segment. However, PAT margin moderated to 1.85% in FY 26 (prov) as compared 2.65% in FY 25. PAT margin was higher in FY 25 on account of profit made from sale of land and building. Further the group is also focusing on expanding its scale in both domestic and export markets. While entering new geographies and building a new customer base, the group sometimes needs to sell products at a lower margin to remain competitive. The group is planning to expand its capacity for self-adhesive paper & film capacity from 16.80 Crore Sqm to 25.20 Crore Sqm. This expansion will help the group to increase their revenue by 30-40% in the medium term. Acuite believes operating performance is expected to improve, however further improvement in margins will remain key monitorable.

Moderate Financial Risk profile:
The group’s financial risk profile remains moderate, supported by increased net worth, improving gearing, and moderate debt protection metrics. The total tangible net worth increased to Rs.110.05 crore in FY 26 (prov.) from Rs.95.54 crore in FY 25 and Rs.76.69 crore in FY 24, mainly driven by internal accruals. Total borrowings declined marginally to Rs.171.39 crore in FY 26 (prov.) from Rs.175.95 crore in FY 25, resulting in an improvement in gearing to 1.56 times in FY 26 (prov) from 1.84 times in FY 25, as borrowings largely comprise short-term working capital limits. Debt protection metrics remained stable, with interest coverage and debt service coverage ratios at 2.51 times and 1.81 times, respectively, in FY 26 (prov.), compared to 3.12 times and 2.21 times in FY 25, while TOL/TNW and Debt/EBITDA stood at 2.62 times and 4.74 times in FY 26 (prov) as compared to 2.97 times and 4.42 times in FY 25. Acuite believes the group’s financial risk profile is expected to improve over the medium term in terms of coverage indicators.

 


Weaknesses

­Intensive Working Capital Management:
The working capital management of the group has remained intensive, as reflected in gross current asset (GCA) days of 148 days in FY26 (Prov.) as compared to 151 days in FY25. Debtor days stood at 65 days in FY26 (Prov.) as against 63 days in FY25, in line with the company’s average collection period of around two months. However, collections may occasionally be delayed in the case of export orders. Nevertheless, the group benefits from long-standing relationships of over two decades with its customers, ensuring realization of receivables upon delivery of products at the final destination. Inventory days improved to 69 days in FY26 (Prov.) from 75 days in FY25, primarily in line with the nature of its manufacturing segment, where the average production cycle ranges between 2 to 2.5 months. Other current assets stood high at Rs. 28.98 crore in FY26 (Prov.) mainly on account of advances to suppliers, balances with revenue authorities, and GST receivables. Creditor days stood at 49 days in FY26 (Prov.) as against 48 days in FY25, with average supplier payments typically made within 45–60 days. Acuite believes that the group’s working capital management is expected to remain moderate over the medium term, given the inherent nature of its operations.

Exposure to cyclicality in the paper industry:
Exposure to cyclicality in the paper industry remains a key concern, as paper prices—being commoditized—are subject to sharp fluctuations, impacting profitability. Demand is closely linked to overall economic activity, making the sector inherently cyclical. The industry also faces intense competition, particularly in the industrial paper segment due to low entry barriers and policy-related challenges, as well as from large, established players in the fragmented packaging segment. Consequently, adverse demand-supply dynamics or cyclical downturns can lead to pressure on realizations.

Rating Sensitivities

Potential triggers (individual or collective) for an upward rating action:
­
  1. If scale of operation and profitability has increases by 30%
  2. Improvement in financial risk profile
Potential triggers (individual or collective) for a downward rating action:
­1. Decline in scale of operation and EBITDA margin of the group declines to 3% or more
2. Any deterioration in financial risk profile.
Liquidity Position
Adequate

­The liquidity of the group stood adequate marked by net cash accrual (NCA) of Rs. 16.63 crores against the long-term debt repayment of Rs. 2.76 crores in FY 26 (prov). Going forward, NCA is expected to remain in the range of Rs. 20–27 crores during FY27 and FY28, against the long-term repayment of Rs. 6-6.50 crores for the same period. The current ratio stood at 1.23 times in FY 26 (prov) as compared to 1.16 times in FY 25. Average fund base utilization stood at 82% of the group for six month ended Mar 26. The group has maintained cash and bank balance of Rs. 7.88 crores in FY 26 (prov).The group has also maintained free investment of Rs. 9.35 crores in FY 26 (prov) in the majorly form of FD and Mutual fund.The group has also maintained free investment of Rs. 9.35 crores in FY 26 (prov) in the majorly form of FD and Mutual fund. The group has also got a sanction of Rs.15 crore for their upcoming capex in Mar’26, out of Rs.4.49 crore has already been disbursed in Mar’26 and balance is expected by Aug-26. The group was recently sanctioned a Working Capital Term Loan under ECLGS 5 in June 2026, aggregating to Rs.9.98 crore, providing additional liquidity support and facilitating the smooth management of working capital operations. Acuite believes liquidity is expected to remain adequate supported by steady accruals against debt repayment.

 
Outlook: Stable
­
 
Other Factors affecting Rating
­None
 

Particulars Unit FY 26 (Provisional) FY 25 (Actual)
Operating Income Rs. Cr. 784.41 720.89
PAT Rs. Cr. 14.52 19.08
PAT Margin (%) 1.85 2.65
Total Debt/Tangible Net Worth Times 1.56 1.84
PBDIT/Interest Times 2.51 3.12
Status of non-cooperation with previous CRA (if applicable)
Other Credit Rating Agencies, vide its press release dated June 26th, 2026 had denoted the rating of Mitthan Lal Marketing Limited as" BB+ /negative/A4+" DOWNGRADED AND ISSUER NOT CO-OPERATING’.
 
Any Other Information
­None
 
Applicable Criteria
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm
• Consolidation Of Companies: https://www.acuite.in/view-rating-criteria-60.htm
• Default Recognition: https://www.acuite.in/view-rating-criteria-52.htm
• Manufacturing Entities: https://www.acuite.in/view-rating-criteria-59.htm
• Trading Entities: https://www.acuite.in/view-rating-criteria-61.htm
Note on complexity levels of the rated instrument


Rating History :
­Not Applicable
 

Lender’s Name ISIN Facilities Listing Status Regulated By Date Of Issuance Coupon Rate Maturity Date Quantum
(Rs. Cr.)
Complexity Level Rating
State Bank of India Not avl. / Not appl. Cash Credit Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 20.00 Simple ACUITE BBB | Stable | Assigned
State Bank of India Not avl. / Not appl. Forward Contracts Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 1.26 Simple ACUITE A3+ | Assigned
State Bank of India Not avl. / Not appl. Letter of Credit Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 28.00 Simple ACUITE A3+ | Assigned
State Bank of India Not avl. / Not appl. Working Capital Term Loan Unlisted RBI 27 May 2026 Not avl. / Not appl. 27 May 2031 3.98 Simple ACUITE BBB | Stable | Assigned
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.


*Annexure 2 - List of Entities (applicable for Consolidation or Parent / Group / Govt. Support)

­

Sr. No.

Name of the Companies

1

Mitthan Lal Marketing Limited

2

MLM India Limited

3

MLJ Industries Limited

 

Contacts

List of instruments and names of regulators of the instruments

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