Product Quantum (Rs. Cr) (SEBI) Quantum (Rs. Cr) (Other FSR) Long Term Rating Short Term Rating Regulated By
Bank Loan Ratings 0.00 240.00 ACUITE Not Applicable | Withdrawn | Issuer not co-operating* - RBI
Total Outstanding 0.00 0.00 - - -
Total Withdrawn 0.00 240.00 - - -
* The issuer did not co-operate; based on best available information.
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
 
Rating Rationale

Acuite has withdrawn its long-term rating on the Rs. 152.93 crore bank facilities of Pen India Private Limited (Erstwhile Pen India Limited) without assigning any rating, as the instruments have been fully repaid. The rating has been withdrawn on account of a request received from the issuer and the receipt of a No Dues Certificate from the banker.
Further, Acuite has withdrawn its long-term rating on the Rs. 87.07 crore bank facilities of Pen India Private Limited (erstwhile Pen India Limited) without assigning any rating, as these are proposed facilities. The rating has been withdrawn on account of a request received from the issuer.
 The rating withdrawal is in accordance with Acuité's policy on withdrawal of rating as applicable to the respective facility / instrument. 
The rating is now flagged as “Issuer Not-Cooperating” on account of information risk and is based on the best available information.


About the Company

Pen India Private Limited (Erstwhile Pen India Limited) is a Mumbai based film production and co-production company, which was established by Mr. Jayantilal Gada in 2000. The Constitution of PIPL changed from Public Limited Company to Private Limited Company w.e.f 05/04/2024. The company is involved in production, distribution and movie aggregation. The distribution of movies is done through its group company namely Pen Marudhar Cine Entertainment Private Limited (PMCEPL).

 
About the Group

Pen Studios (formerly Popular Entertainment Network) is an Indian film production and distribution company established by Dr. Jayantilal Gada on 31 March 1987. The company entered into the media and entertainment industry with a video library called Popular Video Cassette Company. He subsequently ventured into trading video rights and distributing video cassettes across India, soon becoming the largest video library not just in India but also in Asia. In 1995, the business started under the name ‘Popular Entertainment Network (Pen Studios)’ and began to acquire video rights for movies to be distributed over various mediums such as video cassettes, satellites, terrestrial platforms etc. The Company subsequently forayed into theatrical and distribution rights of movies. Over the years, the company has adapted to changing trends by expanding into content creation and distribution for the broadcasting channel Zee. The company focuses on partnering with renowned producers and directors in the industry and promptly monetizing all the movie rights primarily in the pre-release stage.

The Pen group consists of Pen Marudhar Cine Entertainment Private Limited, Bollywood Times Private Limited and Media Network Broadcasting Private Limited. All the entities have common set of promoters, common line of business and have significant operational linkages. The group earns majority of its revenue from Pen Marudhar Cine Entertainment Private Limited and Pen India Private Limited.

Pen Marudhar Cine Entertainment Private Limited, formed in 2018, is engaged in the distribution of movies. Pen Marudhar has strategically partnered with top production houses like Bhansali Productions, Red Chillies Ent., T-Series, Balaji Motion Pictures, Pooja Entertainment, and Jio Studios.

Media Network Broadcasting Private Limited became a subsidiary of Pen India Limited in March 2022. The company is engaged in licensing of television channel broadcasting. Its satellite TV channels are ‘BFLIX’ , ‘I LOVE’ and ‘MTUNES’.

Bollywood Times Private Limited earns its revenue from its Youtube Channel. It is a 100% owned subsidiary of Pen India Limited, hence the entire the revenue goes to Pen India Private Limited.

 
Unsupported Rating

Not Applicable

 
Non-cooperation by the issuer/borrower

­Acuité has been requesting for latest financials and latest No Default Statement from the rated entity for conducting surveillance & review of the rating. However, the issuer/borrower failed to submit such information. This rating is, therefore, being flagged as “Issuer not-cooperating”, in line with prevailing SEBI regulations and Acuité’s policies.

 
Limitation regarding information availability

Rating Sensitivities

Potential triggers (individual or collective) for an upward rating action:

­Not Applicable

Potential triggers (individual or collective) for a downward rating action:

­Not Applicable

Liquidity Position

­No information provided by the issuer / available for Acuite to comment upon

 
Outlook: Not Applicable
­
 
Other Factors affecting Rating

None

 

Particulars Unit FY 25 (Actual) FY 24 (Actual)
Operating Income Rs. Cr. 669.54 653.92
PAT Rs. Cr. 54.82 28.23
PAT Margin (%) 8.19 4.32
Total Debt/Tangible Net Worth Times 0.19 0.75
PBDIT/Interest Times 7.01 3.69
Status of non-cooperation with previous CRA

­Not Applicable

 
Any other information

None

 
Applicable Criteria
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm
• Consolidation Of Companies: https://www.acuite.in/view-rating-criteria-60.htm
• Default Recognition: https://www.acuite.in/view-rating-criteria-52.htm
• Service Sector: https://www.acuite.in/view-rating-criteria-50.htm
Note on complexity levels of the rated instrument

Date Name of Instruments/Facilities Term Amount (Rs. Cr) Rating/Outlook
11 Mar 2025 Term Loan Long Term 63.00 ACUITE BBB | Stable (Reaffirmed)
Secured Overdraft Long Term 50.00 ACUITE BBB | Stable (Reaffirmed)
Term Loan Long Term 39.93 ACUITE BBB | Stable (Reaffirmed)
Proposed Long Term Bank Facility Long Term 72.07 ACUITE BBB | Stable (Reaffirmed)
Proposed Long Term Bank Facility Long Term 15.00 ACUITE BBB | Stable (Reaffirmed)
12 Dec 2023 Term Loan Long Term 63.00 ACUITE BBB | Stable (Upgraded from ACUITE BBB- | Stable)
Secured Overdraft Long Term 50.00 ACUITE BBB | Stable (Upgraded from ACUITE BBB- | Stable)
Term Loan Long Term 39.93 ACUITE BBB | Stable (Upgraded from ACUITE BBB- | Stable)
Proposed Long Term Bank Facility Long Term 72.07 ACUITE BBB | Stable (Upgraded from ACUITE BBB- | Stable)
Proposed Long Term Bank Facility Long Term 15.00 ACUITE BBB | Stable (Upgraded from ACUITE BBB- | Stable)
­

Lender’s Name ISIN Facilities Listing Status Regulated By Date Of Issuance Coupon Rate Maturity Date Quantum
(Rs. Cr.)
Complexity Level Rating
Not Applicable Not avl. / Not appl. Proposed Long Term Bank Facility Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 72.07 Simple ACUITE Not Applicable | Withdrawn | Issuer not co-operating*
Not Applicable Not avl. / Not appl. Proposed Long Term Bank Facility Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 15.00 Simple ACUITE Not Applicable | Withdrawn | Issuer not co-operating*
YES BANK LIMITED Not avl. / Not appl. Secured Overdraft Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 50.00 Simple ACUITE Not Applicable | Withdrawn | Issuer not co-operating*
YES BANK LIMITED Not avl. / Not appl. Term Loan Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. 31 Mar 2027 39.93 Simple ACUITE Not Applicable | Withdrawn | Issuer not co-operating*
YES BANK LIMITED Not avl. / Not appl. Term Loan Unlisted RBI Not avl. / Not appl. Not avl. / Not appl. 04 Jun 2025 63.00 Simple ACUITE Not Applicable | Withdrawn | Issuer not co-operating*
* The issuer did not co-operate; based on best available information.
Note:- For activities or ratings of instruments falling under the purview of Financial Sector Regulators other than SEBI, the grievance / dispute redressal mechanisms and investor protection mechanisms provided by SEBI shall not be available.
­


*Annexure 2 - List of Entities (applicable for Consolidation or Parent / Group / Govt. Support)

Sr. No. Name of the Entities
1 Pen Marudhar Cine Entertainment Private Limited
2 Bollywood Times Private Limited
3 Media Network Broadcasting Private Limited
4 Pen India Private Limited (Erstwhile Pen India Limited)
 


Disclosure of list of non-cooperative issuers
• Listed :- https://www.acuite.in/Non-Cooperative_Issuer_Listed.php
• Unlisted :- https://www.acuite.in/Non-Cooperative_Issuer_Unlisted.php

Contacts

List of instruments and names of regulators of the instruments

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