Product Quantum (Rs. Cr) Long Term Rating Short Term Rating
Bank Loan Ratings 10.25 ACUITE BB | Stable | Upgraded -
Bank Loan Ratings 0.25 - ACUITE A4+ | Upgraded
Total Outstanding 10.50 - -
Total Withdrawn 0.00 - -
 
Rating Rationale

­Acuité has upgraded its long-term rating to ‘ACUITE BB’ (read as ACUITE double B ) from ‘ACUITE BB-’ (read as ACUITE double B minus) and also upgraded its short-term rating to ‘ACUITE A4+’ (read as ACUITE A four plus) from ‘ACUITE A4’ (read as ACUITE A four ) on the Rs.10.50 crore bank facilities of Himalay Cellular (HC). The outlook is ‘Stable’.

Rationale for upgrade:

The rating upgrade factors in the group’s demonstrated stable operating performance, supported by total revenue of Rs.184 crore booked during 11MFY26. The financial risk profile remains average, underpinned by improved gearing levels, better coverage indicators, and adequate liquidity, as reflected in net cash accruals of Rs.2.74 crore in FY2025 against repayment obligations of Rs.0.96 crore, with further improvement expected owing the absence of long-term borrowings. Working capital management continues to remain efficient, supporting overall cash flow stability. However, the credit profile remains constrained by intense competition in the mobile handset retail segment, high supplier concentration with approximately 85–90% of revenues derived from Oppo handsets, exposure to rapid technological changes, and given the partnership structure, the risk of any significant capital withdrawal by partners will remain key monitorable.


About Company

Incorporated in 2006, Himalay Cellular (HC)is a Thane, Maharashtra based partnership group promoted by Mr. Bhavin Thakkar and Mrs. Nirali Thakkar. The group is engaged in the distributorship of Oppo Mobile phones, Nikon Camera and Nokia phones. The group holds the distributorship for several locations across Maharashtra.

 
About the Group

Established in 2019, Himalay Cellular Distributors (HCD) is a Maharashtra based partnership firm promoted by Mr. Bhavin Thakkar and Mrs. Krishna Thakkar. The firm is engaged in the distributorship of Oppo mobile phones across several locations in Maharashtra.

 
Unsupported Rating
­Not Applicable
 
Analytical Approach

Extent of Consolidation
•Full Consolidation
Rationale for Consolidation or Parent / Group / Govt. Support
­Acuité has consolidated the business and financial risk profiles of HC and HCD, together referred to as Himalay group. The consolidation is in the view of common management, operational linkages between the entities and similar line of business operations.
Key Rating Drivers

Strengths

Experienced management and long track record of operations
Himalay Cellular was established by Mr. Bhavin Thakkar and Mrs. Nirali Thakkar. Mr. Bhavin Thakkar has been involved in the consumer electronics trading business for the past 20 years. The management is also supported by the second generation, who are actively involved in the business. Further, the group has established relationships with leading suppliers like Inlead Electronics Pvt Ltd., Nikon India Pvt. Ltd., since over a decade. Acuité derives comfort from the long experience of the promoters and believes this will benefit the group going forward, improving its operating and financial performance.

Improving Scale of operation:
The group has achieved revenue of Rs. 165.97 crores in FY25 as compared to Rs. 150.01 crores in FY24 driven by mainly increased demand of mobile phones. Further the group has already achieved Rs.184.29 crores (after adjusting inter corporate transaction) in 11MFY26 which indicates medium term revenue growth. Further, the group has achieved slight improvement in operating margin to 2.35% in FY25 as against 2.15% in FY24 mainly driven by reduced advertising and promotional expense. Further, PAT margin also improved to 1.63% in FY25 from 1.23% in FY24, supported by lower finance costs. Acuité believes that the group’s operating performance is likely to improve over the medium term; however, the sustainability of profitability levels will remain a key monitorable.

Efficient Working Capital Management:
The working capital management of the group is marked efficient with GCA days stood at 47 in FY25 as against 50 days in FY24 mainly driven by improvement in inventory days. Inventory days stood at 8 days in FY25 as against 12 days in FY24. The debtor period stood at 37 days for FY2025 as against 36 days of FY2024 owing to efficient billing cycle. The group has to procure products on cash and carry model, so they don’t have any creditors. Acuité believes that the working capital cycle will remain efficient over the medium term on account of efficient collection mechanism and low inventory cycle.


Weaknesses

Average Financial Risk Profile:
The Financial risk of the group marked average is supported by low net worth, moderate gearing and stable debt protection metrics. Their net worth stood at 9.35 crores in FY 25 as compared to 6.58 crores in FY 24. Total Debt of Rs. 12.79 crores in FY 25 comprise of long-term debt of Rs. 1.39 cores, channel financing loan of Rs. 0.98 Cr., short term debt of Rs. 9.43 crores and CPLTD of Rs.0.99 crores . Total gearing improved to 1.37 times in FY 25 as compared to 2 times in FY 24. Debt protection metrics stood comfortable in FY 25 supported by ICR and DSCR stood at 3.24 and 1.81 times. TOL/TNW and Debt/EBITDA ratio improved to 1.36 and 3.21 times in FY 25 from 2.25 and 4.05 times in FY 24. Acuite believes financial risk profile is likely to improve on account of absence of significant long-term borrowings, However, given the partnership structure, the risk of any significant capital withdrawal by partners will remain key monitorable.

Intense competition from other mobile handset brands:
The mobile handset market is characterized by intense competition from domestic and foreign players' viz. Samsung, Apple Iphone, Micromax, Lenovo, Vivo, etc. The performance of mobile phone retailers/dealers is also subject to technology changes and launch of new products. Around 85-90 per cent of group’s revenue comes from trading Oppo mobile handsets; hence its revenues are highly dependent on the performance of Oppo mobile phones.

Rating Sensitivities

Potential triggers (individual or collective) for an upward rating action:

­1. If topline grew by more than 50% and sustained operating profitability
2. Improvement in financial risk profile

Potential triggers (individual or collective) for a downward rating action:
­1. Significant decline in revenue and If EBITDA margin falls below 1.90%
2. Any deterioration financial risk profile
Liquidity Position
Adequate

The liquidity position of the group is adequate marked by net cash accruals (NCA) of Rs. 2.75 crore in FY2025 as against 0.96 repayment obligations over the same period. Also, the NCA is expected to be in range of Rs.3 to 4 crores against the repayment of Rs. 1 crore in the medium term. The Fund based limit utilization of the group is marked on an average at 82% in the last six months ended Feb 2026. The cash and bank balances of the company stood at Rs. 0.41 crore as on FY2024. The current ratio stood at 1. 90 times as on FY2025 as compared to 1.68 times as on FY2024. Acuité believes that the liquidity position of the group will remain adequate over the medium term due to improving accruals.

 
Outlook: Stable
­
 
Other Factors affecting Rating
­None
 

Particulars Unit FY 25 (Actual) FY 24 (Actual)
Operating Income Rs. Cr. 165.97 150.01
PAT Rs. Cr. 2.71 1.85
PAT Margin (%) 1.63 1.23
Total Debt/Tangible Net Worth Times 1.37 2.00
PBDIT/Interest Times 3.24 2.37
Status of non-cooperation with previous CRA (if applicable)
­Not Applicable
 
Any Other Information
­None
 
Applicable Criteria
• Application Of Financial Ratios And Adjustments: https://www.acuite.in/view-rating-criteria-53.htm
• Consolidation Of Companies: https://www.acuite.in/view-rating-criteria-60.htm
• Default Recognition: https://www.acuite.in/view-rating-criteria-52.htm
• Trading Entities: https://www.acuite.in/view-rating-criteria-61.htm

Note on complexity levels of the rated instrument

Date Name of Instruments/Facilities Term Amount (Rs. Cr) Rating/Outlook
31 Dec 2024 Bank Guarantee (BLR) Short Term 0.25 ACUITE A4 (Downgraded from ACUITE A4+)
Cash Credit Long Term 8.00 ACUITE BB- | Stable (Downgraded from ACUITE BB | Stable)
Working Capital Term Loan Long Term 2.00 ACUITE BB- | Stable (Downgraded from ACUITE BB | Stable)
Proposed Long Term Bank Facility Long Term 0.25 ACUITE BB- | Stable (Downgraded from ACUITE BB | Stable)
10 Oct 2023 Bank Guarantee (BLR) Short Term 0.25 ACUITE A4+ (Reaffirmed)
Cash Credit Long Term 7.00 ACUITE BB | Stable (Reaffirmed)
Working Capital Term Loan Long Term 2.00 ACUITE BB | Stable (Reaffirmed)
Proposed Long Term Bank Facility Long Term 1.25 ACUITE BB | Stable (Reaffirmed)
­

Lender’s Name ISIN Facilities Date Of Issuance Coupon Rate Maturity Date Quantum
(Rs. Cr.)
Complexity Level Rating
DNS Bank Not avl. / Not appl. Bank Guarantee (BLR) Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 0.25 Simple ACUITE A4+ | Upgraded ( from ACUITE A4 )
DNS Bank Not avl. / Not appl. Cash Credit Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 8.00 Simple ACUITE BB | Stable | Upgraded ( from ACUITE BB- )
Not Applicable Not avl. / Not appl. Proposed Long Term Bank Facility Not avl. / Not appl. Not avl. / Not appl. Not avl. / Not appl. 0.25 Simple ACUITE BB | Stable | Upgraded ( from ACUITE BB- )
DNS Bank Not avl. / Not appl. Working Capital Term Loan Not avl. / Not appl. Not avl. / Not appl. 11 Jul 2027 2.00 Simple ACUITE BB | Stable | Upgraded ( from ACUITE BB- )
­


*Annexure 2 - List of Entities (applicable for Consolidation or Parent / Group / Govt. Support)

­
Sr. No. Company Name
1. Himalay Cellular
2. Himalay Cellular Distributors
 

Contacts

About Acuité Ratings & Research

© Acuité Ratings & Research Limited. All Rights Reserved.www.acuite.in